2. I'm not going to buy your product if I can only see a 'name', a brief outline of what it does and a purchase link. I want to know why I should, no, not should, have to... no, NEED to buy this particular product. You need to tell me how this product is going to help me, WHY it will help and give me a hand with making my decision to buy.

3. I really, really want to buy your product, but... I don't have a credit card (or maybe I don't like using my card on Net because I don't feel secure). I would really prefer to send you a cheque but I can't find a printable or downloadable order form. Never mind, I'll try somewhere else. (LOST SALE!!) N.B. If you are running an affiliate program from your site through one of credit card processing companies, make sure you let your affiliates know that they will only earn a commission through credit card sales link.

Three steps; are these steps leading you up success ladder, or have you gotten yourself stuck in a rung?

5. Is it user-friendly? Is it easy to navigate and consistent?

6. People buy from people they like and trust. This has never changed. Does your website make people like and trust you/your business?

7. Have you viewed your website from as many other browsers as possible? It can save you a lot of grief.

8. Do you provide many opportunities for visitor to contact you and webmaster?

9. Do you provide an urgency for purchase?

10. Do you have interactive opportunities--places for feedback, polls, quizzes, forums and like?