Written by Mimi AK

Continued from page 1

To create a Crawler Page in Internet Explorer: 1. Choose Favourites > Organise Favourite A dialog box appears. 2. CLICK on Create Folder and give your folder a name e.g. "Site Crawler Page" 3. CLOSErepparttar dialog box. 4. Go torepparttar 125194 pages on your site that you want to be surerepparttar 125195 site engine finds. 5. Choose Favourites > Add to Favourites A dialog box appears. 6. Click on Create in<< and choose your crawler folder e.g. "Site Crawler Page". 7. Click OK. 8. When you have finished adding allrepparttar 125196 pages you want, choose File >Import and Export. 9. An Import/Export Wizard will appear. Use it to create an HTML file of your crawler page favourites folder. 10. Uploadrepparttar 125197 page to your server and submit it torepparttar 125198 search engines you want to be listed on.

You might want to register your site with a search engine that specialises in your particular topic. Yahoo has a very complete list of specific category search engines. Wordtracker is a powerful free service that can help you find out which keywords will skyrocket your traffic and boost your ranking in search engines. Visit http://www.wordtracker.com/ for more information on Wordtracker.

METHOD 3: Place Links in Related Web Sites

Persuading other related sites in your industry to link to YOU is another effective way of directing highly targeted traffic to your web site. Many marketing gurus will agree that it is carriesrepparttar 125199 same effect as a personal recommendation. A link from another highly respected source creates your credibility even BEFORErepparttar 125200 visitor reaches your web site, hence increasing their potential to become your customer!

Make sure you do your RESEARCH and when you have foundrepparttar 125201 web sites that deal directly with your target market, don't forget to record downrepparttar 125202 contact information forrepparttar 125203 web site owners. When you contact them, show them how your web site will benefit THEM and THEIR visitors. Don't talk about how you will benefit and how fantastic your web site is. Explain WHAT'S IN IT FOR THEM!

So there you go! 3 simple ways to get that targeted traffic to your web site! You already haverepparttar 125204 killer web site andrepparttar 125205 product/ service that people want AND you can getrepparttar 125206 targeted TRAFFIC to your web site and covert your visitors to paying customers!

Now you can start growing your own opt-in email list and advance to affiliate programs!

Mimi AK is the co-editor of the WebBizToolz ezine. Get your FREE subscription now and learn about how you can use low cost online tools to build your web business. http://www.virtualbina.com/bin/ap.pl?wsmm


Written by Michael LaRocca

Continued from page 1

Another example. If you wrote a book which is full of action scenes on snowmobiles, put up a snowmobiling website. Don't put up a site that says "I'm Michael LaRocca. Buy my snowmobile novel." Who logs onto a search engine and specifically looks for Michael LaRocca? Nobody. If they knew who I was, I wouldn't have this marketing problem. No, bring inrepparttar snowmobilers. Createrepparttar 125193 ultimate source of snowmobile info,repparttar 125194 kind of place that everyone who owns a snowmobile or is thinking of getting one will want to visit. Then slip inrepparttar 125195 mention of your book. Easy to see, but not overpowering. Do it right, and sales will take care of themselves.

What you'll have, if you can pull this off, is a website that's highly placed inrepparttar 125196 search engines every time someone logs into one and looks for snowmobile stuff. If all THOSE people visit your site, that'srepparttar 125197 kind of exposure you want.


This is my new pet theory. The Internet is overwhelmingly large. Nobody can take it all in. Nobody hasrepparttar 125198 time orrepparttar 125199 desire. So what they do is form little "communities." Authors hang out over here, dog lovers over there, etc. We have our little address books, and we spam everyone on our list with tired jokes or "Hey guess what I did today" or whatever. We use little pieces ofrepparttar 125200 Internet. If you've been to my site, odds are you're a writer. We have our community as well.

All writers visit Inscriptions, all writers visit their publishers' egroups, etc. But let's pretend you sell your book to everyone in your community, which you won't. What next? There aren't enough people in your community to make it worthwhile. I'm always looking for ways to getrepparttar 125201 word out to new communities.

As in, fire up a search engine and look for snowmobile sites. Go sign their guestbooks. Again, not with "visit my site!" Sign them with real comments and real content, and slip in that URL. Heck, sign guestbooks that have absolutely nothing to do with anything connected with your writing.

Ideally, you'll make it into word-of-mouth advertising. That's where some total stranger likes what you're doing so much that he tells his buddies, who tell their buddies, and so on. Shall we mention Mahir? That'srepparttar 125202 Turkish fellow who you may have seen playing ping-pong on David Letterman in red Speedos. Word-of mouth advertising made his siterepparttar 125203 success that it is today, and if we can be honest his site stinks.


Having said all that, there are some writer groups you must visit. http://www.inscriptionsmagazine.com isrepparttar 125204 first. Subscribe to it forrepparttar 125205 advice you'll receive. When you're published, mention that to them. It's free, and over 5000 subscribers will read your little blurb.

If you're an epublished author, EPIC and EPPRO come to mind next. Writer communities, but extremely helpful ones. You'll sell some books there, perhaps, but mainly you're in it forrepparttar 125206 advice. EPPRO is free. EPIC is $30/year. (Yes, I know I said "free" before, but I made an exception for EPIC.) The addresses are http://eppro.homestead.com/ and http://www.eclectics.com/epic/


You've got a newsletter, and I've got a newsletter. If I post a brief ad for your newsletter in mine, you post a brief ad for my newsletter in yours. That's an ad swap. Quick, painless, free. My readers can visit you or blow you off. They can join or not.

When I had 80 subscribers,repparttar 125207 guys with 250 refused to swap ads because I was too small. I call them geeberheads. I've got 421 and I just swapped ads with a guy who has eight.

Anyway, look for ad swaps. Try not to put more than two per issue-- nobody wants to read dozens of ads. If you want to swap ads with me, I'm at laroccamichael@hotmail.com


Log onto any search engine and look for this phrase, and you'll be amazed. I used a lot. Some are legit and others are FFA (Free-For- All) places where everybody onrepparttar 125208 site will spam you with their own classified. The biggest fish inrepparttar 125209 pond is http://classified.yahoo.com and it's certainly worth a visit. Advertise both your site and your newsletter. Renew your ads whenever Yahoo automatically tells you that you should do it.


Back to my "community" theory. If you have a website, and it wins an award,repparttar 125210 site that gave you that award will put you in its winner list. Now that's outside your community. Odds are it's full of award-seekers who will never visit your site, but I figure it can't hurt.

Banner ads stink. How many banners have you paid attention to lately? But awards may be different. When a search engine evaluates your site, it looks at how many other sites link to you, and how many other sites you link to. So I figure, why not award sites?

Award graphics take forever to load. So on my website is a link to my "Awards Page." I don't care if no one ever sees that page. It's just my way to display those awards. It also contains a list of over 800 awards. If you want to apply for some,repparttar 125211 address is http://readers.freeservers.com/awards.html


There is a form on http://readers.freeservers.com/authors.html that allows authors to list their websites. There is a form on http://readers.freeservers.com/writingnewsletters.html that allows people to list their newsletters. I don't know if it'll help your traffic, but it can't hurt.

Michael LaRocca laroccamichael@hotmail.com

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