Tip #2: Use Your Description to Pre-quality and Pre-sell

If searcher gets past title to description you're doing well...but you have to hook them with your description. Again, make sure description elaborates on title and tells your searcher EXACTLY what they can expect.

This is also a way you can further 'pre-qualify' your traffic. You don't want to spend money on people who don't fit your perfect customer criteria so be as specific as possible about what your website offers them.

Don't just say "A website that sells a variety of cheesecakes" Pre-sell and pre-quality your traffic with a description like:

"Gourmet New York Specialty cheesecakes sold exclusively online. From Chocolate Brownie Cheesecake to Bailey's Irish Cream Cheesecake. Check out our online catalogue if you want to serve your guests something heavenly!"

Makes your mouth water already doesn't it? And chances are that someone only looking for a free cheesecake recipe won't click through so you've prequalified your traffic and your conversion rate will go through roof!

Tip #3: Think 'Niche' with your keywords

Unless you are Weight Watchers or Jenny Craig, chances are you can't afford to spend $5.00 on word "diet". That's ok - you don't have to.

You can pick up a huge variety of more specific keywords that probably very few pay per click competitors have bid on (for example, what about 'heart healthy diet'?)

Just make sure to do your homework and remember to get misspellings people use also.

So those are 3 tips to get most from your pay per click campaign. By grabbing customers with an attention getting title, prequalifying them with a detailed description and choosing niche keywords, you’re sure to get ready-to-buy traffic for pennies per keyword.

Good luck and may you make millions with your online business!

Kate O’Neill is chief editor for Pay Per Click Advertising – a website dedicated to helping you run a successful, optimized pay per click campaign.

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How do you survive Google’s aging delay? By taking pro-active action!

I haven't seen any new sites with new domains appear at top of Google’s (SERPs) since early to mid 2004. I've consulted with and tracked many of my clients’ new sites and despite fact they have hundreds of #1 positions in Yahoo, Alta Vista, AllTheWeb & MSN for their keywords I’ve yet to see any remarkable results in Google until 6 - 8 month period.

The trend I’ve noticed suggests that new sites are initially indexed; ranked accordingly in Google’s SERPs for a week or so and then literally vanish from SERPs for several months. In most cases they can’t even be found with most obscure search terms… including their own name and address.

If you’re launching a new site don’t panic. Once you’ve registered your domain name and configured hosting, you should set up a few temporary pages. Obtain links to them from other sites in Google's index to start aging delay count down. I recommend launching a site immediately with enough content to set up and facilitate requirements for directory listings to start. The sooner Google is aware of your domain better. Just don’t hold your breath waiting to see results… It could be as long as 6 - 8 months!

Gauge your optimization efforts by where your site ranks in other search engines. Provided you’re not engaged in unethical practices and followed Google’s Webmaster’s guidelines this should give you a ballpark indication of where Google will rank your site after aging delay, just be patient.

To that end, don’t keep tweaking and changing your pages source code and trying to manipulate your rankings until your site has been in Google’s index for at least 6 - 8 months. In other words, there’s no need to reinvent wheel here because it doesn't seem to matter what you do, your site will still be delayed regardless.

Don’t keep submitting your pages to Google either! It won’t make any difference.

Check your server logs to confirm Googlebots’ crawl and then forget about it. Googlebot will find your site again if you’re actively reciprocating links so your time would be better served building an optimized reciprocal link network to get your site out there and linked to as early as possible.

If traffic from Google is crucial to your marketing and promotion plan, and I don’t know anyone who would argue otherwise… budget to run an AdWords campaign for a few months until site is indexed and positioned. You might even consider running an Overture campaign as well!

If you purchase non-directory links, reallocate that budget to Adwords advertising.

It’s pointless to purchase links when you can invest in an AdWords or Overture campaign. Purchasing links is an investment you won’t see a red cent ROI for at least 6 - 8 months while an Adwords campaign will drive targeted traffic to your site that can convert immediately. Keep in mind that Lycos, HotBot, AOL, Ask Jeeves, Iwon, Netscape & Teoma also receive paid results from Google! MSN, AllTheWeb, AltaVista & Yahoo receives paid results from Overture.

Do other search engines have an aging delay?

Google provides primary search results to other search engines. It only seems reasonable to expect that your site may be delayed in Google’s partner sites as well.

One-way you may be able to work around this, and I can’t emphasize this enough; is to make sure you submit your site to DMOZ, open source directory. Google, in addition to other major engines, receives directory results directly from DMOZ.

Yahoo and its partner sites don’t seem to be utilizing an aging delay, nor does MSN, so focusing your early efforts on these search engines might give you a competitive edge in Yahoo network.

At end of day when it’s all said and done surviving Google’s aging delay is just a matter of time. The days of purchasing instant link popularity and PageRank are over and in due course you will see Google give your site recognition it deserves.

Copyright 2005 Lawrence Deon

Lawrence Deon is an SEO/SEM Consultant and author of the popular search engine optimization and marketing model Ranking Your Way To The Bank. http://www.rankingyourwaytothebank.com