Write your copy from their view and put yourself in their shoes. Think like them and you'll build a subconscious rapport that wins them over.

Throughout your copy, ask questions they would ask.

Write from heart and answer these questions.

Ask yourself too : "would YOU buy this product yourself if you're reading copy you wrote?"

Identifying with your prospects must begin right from headline down to final P.S.

(3) Create The Achieved End Results

Here's a tip that works like crazy.

Create actual OR perceived end results write at beginning of your copy. Give specific details. Continue to emphasize these results and benefits throughout your letter.

Give a 'tangible' feel to what can be achieve IF they buy, and what they'll lose if they don't.

A simple example...

Don't write : "You'll receive unlimited traffic to your website everyday!"

So? What does that achieve?

Write instead : "Generate 1000% more traffic, subscribers AND sales with less than 5 minutes work!"

This shows end results more clearly.

Copywriting's easy if you know right techniques.

Apply above 3 tips and you'll be improving your own copy quickly ... without spending hundreds of dollars or hours on copywriting courses or ebooks. Try it.

Applicable to Page

Another common area where people wane is in being determined to use keyphrases that simply don’t apply to page. In one case I was asked by a client to use keyphrase “payment portal” on a page that had nothing to do with that topic. At time, that was an excellent phrase to target, but it would have been quite a stretch as it had little to do with what site was about.

Just because a keyphrase gives you opportunity to be highly ranked doesn’t mean you should use it if it has nothing to do with your site.

More Traffic or Better Traffic?

I see battle between lots of traffic vs. more targeted traffic just about every day. Clients are generally programmed by Web hype to believe you need as much traffic as you can get regardless of where it comes from.

Most SEO experts I’m associated with (and this SEO copywriter) believe you need traffic that will actually stick around once they reach your site.

Why have tons of people coming to your site if they will just leave after three seconds because they didn’t find what they were looking for? It’s better to have fewer people - more targeted prospects - who are more likely to buy.

By targeting your keyphrases so they are as accurate and focused as possible, you will gain attention of customers who are specifically searching for what you have to offer. While your unique visitor or page view count may go down, your bank account balance will likely go up!

Which words make *your* customers buy? Let Karon show you. Boost your sales and your search engine positioning by learning to write strategically created copy that hits a nerve and makes the sale. Get the details now at http://www.copywritingcourse.com.