Does your website capture leads?

Without capturing leads, any website that was created to generate business is doomed to fail. When looking at original profitmaker.net design there are several things that could be improved upon in this area. In original design, newsletter sign up area was located nearly halfway down page compromising chances of it being viewed by potential customers. Also, graphics and text accompanying submission field were not at all eye-catching.

The Solution for this dilemma was simple. First, newsletter's sign up area's location was moved to become one of first items mentioned on page. Secondly, it was given more prominence by enlarging its headline text making it more likely to be noticed by potential prospects.

Although asking these questions about your site during a redesign may help improve odds of success, it's only beginning. There are many other subtle elements that must be considered in order to make a website successful. At worlddesignservices we take them all into account when designing or redesigning your website. Let us have a look at it. Contact us at mailto:customerservice@worldprofit.com and we'll provide you with specific recommendations that will help improve your websites profitability today.

Colin Eyo is a member of Worldprofit's Design Team at (http://www.worldprofit.com) Remember your site must be appealing in design AND make use of tested successful marketing techniques. We offer you both. Put our experts to work for you! Contact mailto:customerservice@worldprofit.com with details on your site, your business and plans.

Gardner+Lang's previous site already had a response gathering mechanism in their "Negotiating your Way to Success" e-report which gets emailed out to respondents. Gardner+Lang found it to be a great tool for attracting enquiries but they wanted to dramatically increase results.

Now, new website, not only offers 8 different opportunities for people to leave their email address, it also includes a "call to action" at bottom of each page, encouraging people to subscribe or to enquire about one of their complimentary consultations.

Response devices include:

* General enquiry page * FREE consultation * FREE 7 property investment lessons * FREE subscription * FREE - Negotiating your Way to Success

So, no matter who visits site, there's a good chance that people will leave their email details.

The result? Already, before any search engine optimisation activities have kicked in, Gardner+Lang are receiving twice as many eBulletin subscriptions.

5. Copy in general

Chris Lang is a talented copywriter himself, so we re-used most of Chris' copy but just tweaked it slightly to ensure it was suitable for web. This included creating new home page copy, shortening sentences and paragraphs and adding more frequent subheadings throughout each page.

When you visit site, you'll notice how use of powerful article headlines on home page entices people to read further:

* How to Create Your Own Investment Blueprint * 8 Factors to Consider When Selecting a Commercial Property Investment * 12 Criteria that Determine Your Property Investment Success * Property Rating Matrix

Notice way headlines are worded": * "How to " * "8 factors" * "12 criteria"

Each of these attract attention and arouse curiosity. They stand out. They offer a benefit. They appeal to driving needs of site visitor.

6. Credibility online

A website visitor doesn't have luxury of speaking with a sales person or visiting your company, so your website is your online storefront. It sends a message about credibility, professionalism and expertise that your company offers.

That's why it's important that your site sells and gives proof of your claims. The Gardner+Lang site does that perfectly. They have case studies featuring properties they have sold and properties they manage, and there are a whole range of success stories but what they also do is have from horse's mouth testimonials from clients ... from a long list of clients at that.

The credibility building keeps going. There are also a number of case studies featuring award winning marketing campaigns they have created.

IN SUMMARY

The Gardner+Lang website follows 5 golden rules of websites that sell including:

1. Easy to navigate 2. Simple, useable design that loads quickly 3. Flooded with email address capturing devices and enquiry mechanisms 4. Loaded with valuable content to maximise repeat visits 5. Heaps of credibility building tools in form of testimonials, case studies etc.

Next time you re-engineer your site, apply these rules and you'll find that your results increase dramatically.