Once they perceive you one way, that's it. They put you into a category and file you away in their minds as a certain type of person or business. The only way to change that perception is to become a different kind of person or business in someone else's mind so that majority overwhelms minority. You haven't changed their mind, somebody else has.

Marketing is not a battle of products, it's a battle of perceptions. It does not matter if you have best product or service, it's what people think that counts.

Think Of Your Product As A Service These days there's no shortage of "me too" products and short lived technological advantages. It can be difficult to find a point of difference for your product to own in your customers mind.

So, here's a thought. When thinking about competitive differentiation for your product don't consider only physical aspects of your product. Instead think of your product as a service. What is service it provides? What are "experiences" it offers to a customer? The answers to these questions will be more fruitful in developing your marketing strategy than just focusing on physical aspects.

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5) Provide free instruction. Your website is storefront for your product or service. You must convince your visitors that they need product or service you're offering. This can be accomplished by providing your visitors with free helpful advice and instruction in form of an article, tutorial, free ebook or free autoresponder course.

6) Display your testimonials. You must gain your visitors trust. By displaying customer testimonials, you are boosting your potential customers confidence in you and your product or service. You can either create a web page to display all of your testimonials or use a script to rotate them on your main page. You can find a great random text script here: http://willmaster.com/master/merrygoround/

7) Let your visitors know who you are. Provide complete information in regard to your company including, address, phone number and email addresses to request information and support.

8) Tell your visitors about their privacy. Create a page on your website called, "Privacy Statement," and let your visitors know exactly what you do with personal information you collect.

9) Provide a sample or trial of your product or service. For example, if you're offering a Search Engine optimization service, provide a free META tag analysis at your website. Not only will this increase your sales, but it will drive more traffic to your site as well.

10) Remove risk. To further increase your sales, you must remove risk by providing a guarantee. A guarantee will boost your potential customer's confidence in purchasing your products or services.

A professional website specifically designed to sell is one most important factors in determining your success. Take your time and make sure you're looking at complete picture before you begin. If you're not secure in your abilities to create your own website, rather than risk potential success of your business, consider hiring a professional web designer. Your success depends on it.