3 Mindset Changes To Increase Your Sales And Profits

Written by Noel Peebles

Continued from page 1

Once they perceive you one way, that's it. They put you into a category and file you away in their minds as a certain type of person or business. The only way to change that perception is to become a different kind of person or business in someone else's mind so thatrepparttar majority overwhelmsrepparttar 127414 minority. You haven't changed their mind, somebody else has.

Marketing is not a battle of products, it's a battle of perceptions. It does not matter if you haverepparttar 127415 best product or service, it's what people think that counts.

Think Of Your Product As A Service These days there's no shortage of "me too" products and short lived technological advantages. It can be difficult to find a point of difference for your product to own in your customers mind.

So, here's a thought. When thinking about competitive differentiation for your product don't consider only repparttar 127416 physical aspects of your product. Instead think of your product as a service. What isrepparttar 127417 service it provides? What arerepparttar 127418 "experiences" it offers to a customer? The answers to these questions will be more fruitful in developing your marketing strategy than just focusing onrepparttar 127419 physical aspects.

Noel Peebles noel@marketleadersltd.com BUSINESS OWNERS: The Quick And Easy Ways To Get Better Results From Your Advertising...Increase Your Sales At Higher Profit Margins Than You've Ever Done Before. FREE newsletter. FREE ebook. http://www.betterbizprofits.com

10 Website Essentials to Increase Your Sales

Written by Shelley Lowery

Continued from page 1

Syndicator - Provides free syndicated articles and columns with photographs http://www.web-source.net/syndicator.htm

isyndicate - Provides free headlines for news, articles, comics, weather and more. http://www.isyndicate.com/

Moreover - Provides news headlines from over 1500 sources. http://www.moreover.com/

ScreamingMedia - Provides free headlines from various resources http://www.screamingmedia.com/

5) Provide free instruction. Your website isrepparttar storefront for your product or service. You must convince your visitors that they needrepparttar 127413 product or service you're offering. This can be accomplished by providing your visitors with free helpful advice and instruction inrepparttar 127414 form of an article, tutorial, free ebook or free autoresponder course.

6) Display your testimonials. You must gain your visitors trust. By displaying customer testimonials, you are boosting your potential customers confidence in you and your product or service. You can either create a web page to display all of your testimonials or use a script to rotate them on your main page. You can find a great random text script here: http://willmaster.com/master/merrygoround/

7) Let your visitors know who you are. Provide complete information in regard to your company including, address, phone number and email addresses to request information and support.

8) Tell your visitors about their privacy. Create a page on your website called, "Privacy Statement," and let your visitors know exactly what you do withrepparttar 127415 personal information you collect.

9) Provide a sample or trial of your product or service. For example, if you're offering a Search Engine optimization service, provide a free META tag analysis at your website. Not only will this increase your sales, but it will drive more traffic to your site as well.

10) Removerepparttar 127416 risk. To further increase your sales, you must removerepparttar 127417 risk by providing a guarantee. A guarantee will boost your potential customer's confidence in purchasing your products or services.

A professional website specifically designed to sell is onerepparttar 127418 most important factors in determining your success. Take your time and make sure you're looking atrepparttar 127419 complete picture before you begin. If you're not secure in your abilities to create your own website, rather than riskrepparttar 127420 potential success of your business, consider hiring a professional web designer. Your success depends on it.

Shelley Lowery is the Webmistress of Web-Source.net. Your Guide to Professional Web Site Design & Development. Display complete, professionally written articles & photographs on your website that automatically update each week, free. Join The Syndicator. http://www.web-source.net

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