3 Keys to Better Online Copywriting

Written by Bruce Carlson

Continued from page 1

Or better yet, just ask them!

Set up a survey page on your website or else survey them through your newsletter or blog. Or use a Web tool like AskDatabase.

Once you know what your prospects are thinking about most ofrepparttar time your copywriting job becomes a heckuva lot easier. You'll be on a more intimate basis with your market. Which is never a bad thing...

Good copywriting is wooing your customers in print, after all. Just like you would woo a prospective mate. Andrepparttar 135763 more you know about themrepparttar 135764 more you'll be able to sayrepparttar 135765 right things!

So now that you know what bothers your prospects you'll need to...

3) Make a compelling offer

This is an area where most website copy really falls short.

Ask yourself this question:

What exactly is it that I want my prospects to do?

You want them to buy! Right? Or at least opt-in to your newsletter... or get your free report... or sign up for your autoresponder series...

In other words, you want them to take an action! You don't want them to browse around, look at your pretty graphics and then click out. The Web is just too too big. And your site is just one tiny place in that giant Web ocean. Once they leave, their chances of coming back are one in a billion. Or worse...

So you need to use your copywriting skills to build an offer that forces them to make a clear decision.

Make it irresistible. "Make them an offer they can't refuse," saidrepparttar 135766 old godfather.

He would've made a good marketer.

By making your offer as seductive as possible, you force action. You force that clear decision. With pure lead generation sites this means they give you their contact info. With direct sales sites it means a sale. Or if it's a combination ofrepparttar 135767 two they buy and/or give you their contact info so you can follow up.

If your offer is good enough, then a good percentage of your prospects will be energized.

Your copy will be like a jolt of electricity...Zap!

That blob onrepparttar 135768 couch might actually get up and do something...

So make your offer hot. Load it up with perceived value. Tell 'em how your product is going to make their life better. And give 'em a good deal!

To summarize...

Wake 'em up by enteringrepparttar 135769 conversation already in their minds, and then make 'em an offer they can't refuse. If you do this, you'll instantly increaserepparttar 135770 power of your online copywriting. I guarantee it!

Veteran educator and freelance writer Bruce Carlson would like to help YOU improve your online copywriting. Sign up for his Dynamic Copywriter newsletter at http://www.dynamic-copywriting.com

Features vs. Benefits vs. End Results

Written by Karon Thackston

Continued from page 1

Benefits makerepparttar features personal. They explain howrepparttar 135682 features will be of use inrepparttar 135683 customer's life.

End Results - A Glimpse Intorepparttar 135684 Future

We can take this process one step further, however. After customers buyrepparttar 135685 phone, and after they use it, what end results will they experience? As asked before, how will their lives be improved? What willrepparttar 135686 effects of their buying decision be? Let's go back to our list and add end results asrepparttar 135687 last sentence inrepparttar 135688 benefits list.

·5.8GHz digital system: The 5.8GHz frequency lets you go anywhere in your house and still have clear reception without disrupting your home network. The frequency-hopping digital technology keeps calls secure from outside sources. You'll have complete freedom to talk with no interference on one ofrepparttar 135689 most advanced systems available. ·Talking caller ID: No need to be within visual distance of your phone. You can hear who's onrepparttar 135690 line before you pick uprepparttar 135691 phone. You'll enjoyrepparttar 135692 ultimate in convenience with this feature. No more running to viewrepparttar 135693 handset or base! ·Expandable: Keep a phone in any room—extra handsets cost less than other phones and don't need a phone jack. This base unit supports a total of four handsets. Add up to three handsets for a complete set. Expandable phone systems are smart investments that save time and money. ·Selectable ring tones: Customizerepparttar 135694 sound of your phone by choosing from three ring tones. Make your phone an extension of yourself. ·Dual speakerphones: Talk directly intorepparttar 135695 base withrepparttar 135696 base speakerphone, whilerepparttar 135697 handset speakerphone provides convenient hands-free calling wherever you take your handset. You'll haverepparttar 135698 flexibility of speakerphones wherever and whenever you talk.

Do you see whatrepparttar 135699 end results have done? They've givenrepparttar 135700 customer a glimpse intorepparttar 135701 future. The feature states thatrepparttar 135702 phone offers 5.8GHz technology. The benefit goes on to explain that 5.8GHz technology is important because it offers clear reception and safety. The end result wraps things up by statingrepparttar 135703 customer will have a life filled with freedom and no interference from their highly advanced system.

Other end results point out howrepparttar 135704 phone system will make each user's life more convenient, how this smart investment will save time and money, how it will conform to one’s personality and howrepparttar 135705 phone will lend flexibility torepparttar 135706 customer's life.

When you create your copywriting plan, be sure to listrepparttar 135707 features and build your benefits as usual. But, for added power, don't forget to include end results that will helprepparttar 135708 customers visualize how your product or service will make their lives better.

Copy not getting results? Learn to write SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon’s latest e-report “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)” at http://www.copywritingcourse.com/keyword.

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