By telling them this their brain will trigger them to start to feel this way and compel them to buy your product.

3. Ask them to rate their problem between 1 and 10 with 1 being bad and 10 being good.

Then use a chart on your ad copy similar to this one:

1-4: You really need our product. 5-7: You should buy our product. 8-10: Our product could help.

Your prospects will associate number to level of their problem. This will make it easier for them to understand just how much they need your product.

The three elements we are referring to are influencers, mediums, and expectations. You must determine what influences your customer to become involved in interaction. Describe categories of communications mediums in which your customer interacts with you. Then face most important part of serving any customer, their specific expectations -- learn about their wants, needs, and benefits desired.

At first, this can be a difficult process, but just start by jotting down a simple flow chart with short notes highlighting three key elements. Once you have a general idea of where you communicate with your customer, seek to deliver more of what customer expects and look at ways you can help them to solve their problems.

This forward, but generally beneficial approach will increase your sales while providing customer those things they need.

Copyright © 2002 Justin Hitt, All right reserved.