3 Deadly Search Engine Marketing Sins

Written by John Gergye


Continued from page 1

Repeat withrepparttar next 25. Donít stop until you have at least 100 pages of hot content.

Remember, two or three word keyword phrases are usually your best bets. And I really like keyword phrases that are actually several keyword phrases in one. For example "irish setter dog dishes" gives "irish setter", "irish setter dog", "dog", "dog dishes", "setter dog dishes".

===> Site Bloat

Twice this week I was asked to look at sites that would have let me read War and Peace while waiting for them to come up. And no visitor is going to have a copy of that handy.

To avoid losing any precious visitors loserepparttar 128270 huge graphics. One ofrepparttar 128271 sites had a graphic 501K in size! No wonder it took nearly two minutes to load up on a 56K modem.

Then too loserepparttar 128272 Flash - unless you have a very good reason for using it. Even then loserepparttar 128273 Flash.

If youíre wondering how your site's download time measures up test it here: http://www.netmechanic.com/toolbox/html-code.htm/

It wonít cost anything to find out. But a slow loading site can cost you plenty. Because asrepparttar 128274 Net Mechanics follow up reports says, it's a good idea to keep your page load times under about 12 seconds on a 28.8 modem. Otherwise your visitors will be wearing outrepparttar 128275 back button trying to escape.

===> Too Few Links

Did you know links can account for up to 80% of your success with Google? Yet someone else complained to me about how much work it took to get them.

Well doh! Ever think that maybe thatís why (in part) Google assigns so much value to links? Because you canít quite as easily game links as you can on page content? Meaning you actually have to work to get links. Both by having link worthy content and by actively seeking them out on a regular basis.

Itís a given that most niches require you have a healthy collection of links to be competitive. Yet if youíre lucky enough to be in a niche that doesnít, but you do, then you can easily dominate those rankings.

Anyway in a nutshell you can easily avoid these three search engine sins. Do your keyword homework. Keep your pages on a strict diet. And don't forget link up with as many other quality sites as you can.

Do all that and youíre well on your way to search engine success. Ignore this advice and youíre, well you know, your Google goose is probably cooked. Leaving you perpetually stuck in Google purgatory.

How much is more traffic worth to your business? Take John Gergyeís Search Engine Quiz and get a special report "Coming Out On Top" with 49 tools that make it easy to get more traffic. http://www.traffic-test-tube.com/search-engine-quiz.shtml


What Posting Articles Online did for my Google Page Rank in90 Days

Written by Dr. Lynella Grant


Continued from page 1

Then I started paying serious attention to Page Rank--the posting site's AND mine. Page Rank showsrepparttar extra importance that Google gives torepparttar 128269 number and popularity of websites linking to yours. Links from higher Page Rank pages elevate your Page Rank.

Two Things I didn't Know When I Started Posting Articles First - I posted my articles to get website traffic and incoming links (viarepparttar 128270 Sig atrepparttar 128271 end of each article). I treated every article appearance as equivalent. But Google doesn't. All those articles appearing in high-Page-Rank directories were giving an extra boost to my score.

So I've re-assessed my list. Websites with higher Page Rank are now my "A List." Articles that they publish are doing my Page Rank way more good than other places. Of course, I still need to post widely and pursue both types of links.

Second - I didn't realize thatrepparttar 128272 "Page Rank of a website" doesn't exist. Every page on a site has its own Page Rank. (Although there are ways to make every page onrepparttar 128273 website sharerepparttar 128274 same Page Rank, it's not widely done.) So a home page with PR 7/10 that links to mine from a PR 3/10 interior page only provides a PR 3/10 link. That awareness influences who and how I link with other websites anymore. And it dictatesrepparttar 128275 way I organize external links on my own websites.

Get a Free a Page Rank Tool To assess other sites, you need a Page Rank tool. You can compare multiple sites at http://www.phplivesupport.com/google_pagerank.php

Lilengine.com provides a free Page Rank Tool. Use theirs, or you can post it on your own website. http://www.lilengine.com/tools/pagerank-tool.php

Articles Give your Ideas a High Profile all Overrepparttar 128276 Internet The benefits of article marketing are well documented. And if it can build your Page Rank as well, it's even a better use of your time. Start writing and posting articles that show your expertise. And start gettingrepparttar 128277 traffic and attention you'd been wishing for.



--Dr. Lynella Grant http://www.promotewitharticles.com Use posted articles to build your business Expert in the "body language of printed materials" Author, The Business Card Book and Yellow Page Smarts grant@promotewitharticles.com (719) 395-9450


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