3G Technology – Promises and Challenges

Written by Colin Ong TS

Continued from page 1

3)3G and Mobile Advertising

3G technology will enable advertisers to send more sophisticated and customized permission-based advertisements to their target audience’s mobile devices. This will be an improvement fromrepparttar current SMS. There will be a convergence betweenrepparttar 133579 internet and wireless technology asrepparttar 133580 target audience can request that more product information be sent as email. It is unlikely that these services will provide a sustainable advantage overrepparttar 133581 long run but they will shaperepparttar 133582 brand perception of an operator atrepparttar 133583 initial stage ofrepparttar 133584 introduction of wireless Internet services.

However, withrepparttar 133585 rise of m-commerce, ‘business-webs ’will become even more powerful as every customer will become linked intorepparttar 133586 web. According to Keith Shank of Ericsson, wireline operators will have to find a way to integrate with wireless by providing a package of combined service capabilities and transparent coverage. Demanding consumers will want convergence of wireline, wireless and data services.

4)From E-Learning to M-Learning

The future holds a lot of promise forrepparttar 133587 E-Learning Industry. Martyn Sloman, author of The e-learning revolution has been quoted as saying "The pace of change inrepparttar 133588 global economy and advances in communications technology means that there is no debate about whether e-learning isrepparttar 133589 future or not. It clearly is. Latest assessments indicate that competitive organisations will soon be delivering up to a fifth of their training throughrepparttar 133590 Internet, intranets orrepparttar 133591 web."

Withrepparttar 133592 greater acceptance of e-learning, mobile learning (m-learning) will be thrive. An example of how 3G can power m-learning is when a student who may be late for a lecture can viewrepparttar 133593 entire proceedings throughrepparttar 133594 screen of a mobile device. It is also not far-fetched idea thatrepparttar 133595 same student can even sit for a test by entering a password throughrepparttar 133596 mobile device.

Challenges Ahead

Privacy is a huge question as inrepparttar 133597 case of m-commerce, each of us will leave a trail of “digital crumbs”. Withrepparttar 133598 increasing likelihood of a convergence betweenrepparttar 133599 net and wireless technology in many facets of social and business interactions, each of us will leave a mirror image of ourselves as we travel around.

Another problem that is highlighted by Eric Schonfeld of eCompany is getting developers interested in creatingrepparttar 133600 applications that 3G phones can run. Currently developers tend to ignore markets with fewer than 1 million customers and concurrently, demanding customers insist that 3G phones should have lots of new applications to hold their attention.

Lastly, as sourced fromrepparttar 133601 University of California’s Berkeley School of Information Management and System (SIMS) report “How Much Information?” Professors Hal Varian and Peter Lyman analysed industry and governmental reports for production of information in terms of paper, film, optical and magnetic data. Among some of their findings:

§The direct accessible “surface” Web consists of about 2.5bn documents and is growing at a rate of 7.3m pages per day.

§Countingrepparttar 133602 “surface” Web withrepparttar 133603 “deep” Web of connected databases, intranet sites and dynamic pages, there are about 550bn documents, and 95% is publicly accessible.

These findings show that we are already taking in a lot of information even beforerepparttar 133604 introduction of wireless communication through 3G. Will there be further information overload or will mobile devices help us manage our daily affairs better?

The concluding 2 sections will provide some pointers:

1)Towards An Information Society

Inrepparttar 133605 Foresight Project, an initiative led by New Zealand’s Ministry of Research, Science and Technology has stated that in an information society, individuals who are well-educated, self-motivated, and linked into information networks, arerepparttar 133606 most likely to live prosperous and fulfilling lives. Enterprises that are attuned to their customers’ requirements, employ educated workers, encourage innovation through their workplace organization and, and know more and learn faster than their competitors, arerepparttar 133607 most likely to succeed and grow.

Reinforcing this point, according to Peter Drucker, there isrepparttar 133608 discipline of innovation. This is translated into having a clear mission and definingrepparttar 133609 measurement of results. Inrepparttar 133610 event that there are no results,repparttar 133611 organization should abandonrepparttar 133612 idea and then continue to seek for new and unique opportunities.

2)Future Challenges of a Knowledge-Economy

According to Dr Johari Mat, Secretary General Ministry of Education (Malaysia) atrepparttar 133613 First SEAMEO Education Congress, a Knowledge Economy Index developed using selected key elements required to drive a K-economy such as computer infrastructure, infrastructure, education and training, research and development and technology shows that most countries in this region lag behind developed and newly industrialized countries in terms of readiness to become a K-economy. For instance,repparttar 133614 Knowledge Economy Index is 3877 for Singapore, 2460 for Malaysia, 1705 for Indonesia, and 1648 for Thailand whilerepparttar 133615 Index is 6650 for USA, 5908 for Japan, 4901 for Australia, 4686 for UK, and 3912 for Korea, thus, to make a transition torepparttar 133616 K-economy, countries in this region facerepparttar 133617 daunting task of putting in place and strengtheningrepparttar 133618 core elements required to supportrepparttar 133619 K-economy. Efforts need to be accelerated inrepparttar 133620 priority areas of human resource development, science and technology, research and development (R&D), ICT, and lifelong learning.

To conclude, 3G is definitely here to stay despiterepparttar 133621 early glitches. The opportunity of being truly wireless and mobile is just too enticing.

Colin Ong TS is the Managing Director of MR=MC Consulting Pte Ltd (www.mrmc.com.sg). He is a prolific writer on HR , Corporate Learning and New Technology issues. His writings have appeared in a number of global portals (http://www.mrmc.com.sg/research.html) He has recently launched a free learning portal at http://courses.yahoo.com/course/mrmc which was featured in the recent Singapore Learning Festival. For free articles and advice, please email colin@mrmc.com.sg

Streaming Video and Audio In the Internet

Written by Lester John M. Policarpio

Continued from page 1

Then comesrepparttar issue of speed of data retrievals in connection to bandwidth.

The snail's pace ofrepparttar 133578 28.8, 33.6 and 56 kbps modems simply cannot deliverrepparttar 133579 amount of kilobytes that streaming media demands. This situation providedrepparttar 133580 Vendors who are well aware ofrepparttar 133581 problems to intelligently devise ways to manage network resources for users faced with streaming media flood. Fromrepparttar 133582 snail- blazing 28.8 dial-up connections, there came much advancement. The 33.6 and 56K variants came out as minor upgrades to their 28.8 sibling. This development could be hardly felt byrepparttar 133583 users so they had to come out of that medium of connection—the analog modem. Then came what they would callrepparttar 133584 second generation of connection devices designed to giverepparttar 133585 subscribers a leap from 28.8 kbps to a stunning speed of up to 1.5 mbps. What could these technical numbers signify then? Well, it means thatrepparttar 133586 new connection speeds that subscribers could now enjoy could reach up to 20 or even 50 times faster than when they were usingrepparttar 133587 56K connection speed.

The efforts to battle bandwidth problems have produced good results especially in subduing qualms about supporting streaming media applications. By this, followedrepparttar 133588 advent of streaming technologies to deliver audio, video and animation into websites, which is considered an appropriate response to this TV generation's insatiable demands.

Now that streaming media is gaining much recognition inrepparttar 133589 Internet, websites are now transforming plain information exchange in repparttar 133590 Internet torepparttar 133591 ultimate sensory experience. And it isrepparttar 133592 consumers benefiting from these technologies. Entertainment companies have extended their broadcasts torepparttar 133593 net thus expandingrepparttar 133594 markets acrossrepparttar 133595 barriers ofrepparttar 133596 traditional transmitters torepparttar 133597 global community inrepparttar 133598 Internet. Through innovations that supported streaming media, thousands of audio and video information are now available onrepparttar 133599 Internet. Onlyrepparttar 133600 users' individual preferences are considered their limit. Thanks torepparttar 133601 many innovations and new gizmos that pop out every minute that ticks. Five to seven years ago, streaming media was just a young idea being cooked up onrepparttar 133602 Internet and now,repparttar 133603 attention and respect for it is increasing. People find more reasons on why these streaming media will slowly shape and influencerepparttar 133604 way they see and access information.

Mr. Lester John M. Policarpio is the supervisor of the eMktg Team of CyberImagination, Inc. Among the websites of CyberImagination are http://www.WebPonent.com; a one stop solutions center that offers downloadable communications and chat software solutions to websites and businesses and http://www.Castdial.com a website that offers a software that allows you to experience Net webcasts and live events for free.

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