Chances are, right now you’re thinking, “How am I going to fit it all in?”. Well, that’s where your writing skills come in. Choose your words very carefully…

Websites can be an extremely powerful piece of marketing collateral. You can reach millions for just a few hundred dollars. Unfortunately, your competitors can do same thing. It’s a level playing field, but there are a lot of players. It’s important that your thoughts are structured, otherwise your site will be a mess. If your message is clear, your site will be simple and easy to use. It’s all in words…

8 More Reasons to Write for Your Audience… There are approximately 550 billion documents on web Every day another 7 million are added Workers take so long trying to find information that it costs organisations $750 billion annually! (A.T. Kearney, Network Publishing study, April 2001) Reading from a monitor is 25% slower than reading from paper. (Sun Microsystems, 1998) Helpful content develops site loyalty. The average person visits no more than 19 websites in entire month in order to avoid information overload. (Nielsen NetRatings in Jan 2001) 79% of users scan read when online (Sun Microsystems, 1998) Information gathering is most common use of Internet - 73% (American Express survey, 2000) 48% of people use Internet to find work-related information as opposed to 7% who use magazines. (Lyra Research, 2001)

* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.

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