31 Ways to Get Your Name in the News

Written by Shannon Cherry, APR


Continued from page 1
8.A speech or presentation given by an executive 9.An expert opinion on any subject 10.A controversial topic 11.New employees 12.Promotions withinrepparttar firm 13.Awards or honors given to employees 14.Awards or honors given torepparttar 124454 company 15.Original discoveries or innovations 16.New branches, departments or facilities 17.New sales reps, distributors or agents 18.Major contracts awarded torepparttar 124455 firm 19.New clients 20.Joint ventures 21.Strategic alliances 22.Management reorganization 23.Major achievements 24.Unusual people or products 25.Unusual ways of doing business 26.Case histories of successful applications 27.How-to advice 28.Change of company name, slogan or logo 29.Opening of a new business 30.Special events such as an open house or tour 31.Charitable acts

About the author: Shannon Cherry, APR helps businesses and nonprofit organizations to be heard. Sheís a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. For more tips and tricks Ė or information about her services, visit www.cherrycommunications.com. Contact her at shannon@cherrycommunications.com.


The 7 Biggest Mistakes in Special Event Planning - and How to Avoid Them.

Written by Matt Cherry


Continued from page 1

Mistake #4: Failing to selectrepparttar right facility. Itís location, location, location! Depending onrepparttar 124453 locale of your attendees, proximity torepparttar 124454 airport, sleeping room costs, freeways, major thoroughfares and traffic patterns are critical. Meeting room location, meeting room size, and parking fees all affect your attendance.

Mistake #5: Failing to work out who should be coming and how to reach them. I canít tell you haw many times I have seen events fail because of this one factor. Secure your entire list before securing your date in writing. Be sure your list has all names, titles, mailing addresses, fax numbers, and e-mail addresses. Your attendees canít register if you canít reach them.

Mistake #6: Failing to secure contracts. Hereís where you can really run into trouble. Do NOT promote your event without legible, signed contracts for everything including your speaker, facility, and other contractors.

Mistake #7: Failing to marketrepparttar 124455 event properly. Once youíve created your marketing plan, stick to it! Once your event is booked itís critical all of your marketing contacts go as planned. Remember to use every means to reach your attendees. One method alone doesnít reach everyone because we are all different.



About the author: Matt Cherry helps businesses and nonprofit organizations to be heard. Heís a marketing communications and event planning expert with more than 10 years experience and the vice president of Cherry Communications. For more tips and tricks Ė or information, visit www.cherrycommunications.com. Contact him at matt@cherrycommunications.com.


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