Mistake #4: Failing to select right facility. It’s location, location, location! Depending on locale of your attendees, proximity to airport, sleeping room costs, freeways, major thoroughfares and traffic patterns are critical. Meeting room location, meeting room size, and parking fees all affect your attendance.

Mistake #5: Failing to work out who should be coming and how to reach them. I can’t tell you haw many times I have seen events fail because of this one factor. Secure your entire list before securing your date in writing. Be sure your list has all names, titles, mailing addresses, fax numbers, and e-mail addresses. Your attendees can’t register if you can’t reach them.

Mistake #6: Failing to secure contracts. Here’s where you can really run into trouble. Do NOT promote your event without legible, signed contracts for everything including your speaker, facility, and other contractors.

Mistake #7: Failing to market event properly. Once you’ve created your marketing plan, stick to it! Once your event is booked it’s critical all of your marketing contacts go as planned. Remember to use every means to reach your attendees. One method alone doesn’t reach everyone because we are all different.