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Mistake #4: Failing to select right facility. Itís location, location, location! Depending on locale of your attendees, proximity to airport, sleeping room costs, freeways, major thoroughfares and traffic patterns are critical. Meeting room location, meeting room size, and parking fees all affect your attendance.
Mistake #5: Failing to work out who should be coming and how to reach them. I canít tell you haw many times I have seen events fail because of this one factor. Secure your entire list before securing your date in writing. Be sure your list has all names, titles, mailing addresses, fax numbers, and e-mail addresses. Your attendees canít register if you canít reach them.
Mistake #6: Failing to secure contracts. Hereís where you can really run into trouble. Do NOT promote your event without legible, signed contracts for everything including your speaker, facility, and other contractors.
Mistake #7: Failing to market event properly. Once youíve created your marketing plan, stick to it! Once your event is booked itís critical all of your marketing contacts go as planned. Remember to use every means to reach your attendees. One method alone doesnít reach everyone because we are all different.
About the author: Matt Cherry helps businesses and nonprofit organizations to be heard. Heís a marketing communications and event planning expert with more than 10 years experience and the vice president of Cherry Communications. For more tips and tricks Ė or information, visit www.cherrycommunications.com. Contact him at firstname.lastname@example.org.