While LiveCamNetwork 1.9 operates around Windows Media Player 9 at 15 frames per second with audio, software makers claim version 2.0 will push that limit to 20 fps and perhaps a little further.

"We're entering realm of live television, here," said Jones.

Sex.com's Brian Grabowski agrees with company's position. "They have a great product, and it converts. The more 2much clients convert traffic Sex.com sends their way, more those webmasters will remember us when it comes time to freshen their PPC campaign."

The two companies' overt intentions to boost traffic-to-profit cycle come just weeks after reports that North American Broadband and DSL connectivity to net have surpassed 50% mark, which has long been a barrier to effectively streaming high-end video.

"The barrier is gone," said Jones. "The market is there waiting for us to open these doors. So we want everyone to come in and see our chat rooms."

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