2 Ways to Really Connect With Your Customer in Your Copywriting

Written by Bruce Carlson

Continued from page 1

There are also things you can do with language. Like using special terms or jargon used exclusively within a specific marketing niche. Customers know immediately if you're "one of them." Jargon and specialized knowledge help give themrepparttar clue for that.

There’s an awful lot you can do. And you’re really only limited by that internal editor/critic. Sorepparttar 138740 sooner you throw that critic outrepparttar 138741 door,repparttar 138742 better.

Also, when writing like you talk, you need to be able to keep a warm tone. One way it’s put by sales professionals is to imagine that you’re making “a referral to a friend” rather than making “a sales pitch to a customer.” The examples you’ll usually hear copywriting educators use for this arerepparttar 138743 kitchen table conversation orrepparttar 138744 barstool conversation.

The best way to develop this warm tone is through identification.

Getting to really know your target market (or “tarket”, as Lorrie Morgen-Ferrero calls it) allows you to identify first-hand with their hopes, dreams, wants, and needs. This comes from study and research, although a certain amount of intuition comes in handy too.

You really do need to be able to put yourself into your customer’s shoes in order to be a good salesperson, whether in print or face-to-face. Asrepparttar 138745 old saying goes, “Become your customer.” They need to become real in your mind -- as real as that person sitting acrossrepparttar 138746 kitchen table.

There are plenty of ways to identify with your customer or prospect. Readingrepparttar 138747 trade journals or magazines they read is a good place to start.

But what this skill really amounts to is empathy. Identification and empathy are two peas inrepparttar 138748 pod.

In business, you develop empathy simply by putting your customer first. By actually caring about your customer and making it your avowed goal to help them. By goingrepparttar 138749 extra mile to find out what it is that keeps them awake at night. By becoming obsessed (in a good way) with bringing them a product that will solve a problem and make their life easier.

And by listening.

How do you listen to your customer when they're not there? The same way you would if they were there. By asking a question. And then listening forrepparttar 138750 answer. From inside you.

Whenever you write sales copy, you need to continually ask "So what?" after every single sentence you write. The person sitting acrossrepparttar 138751 kitchen table or next to you atrepparttar 138752 bar is a skeptic. Which is normal and healthy!

By keeping your customer's possible objections in mind every single minute you write, you establish a kind of dialogue. And that's when your customer will really get pulled into your copy. That's when they'll say, "Hey, she's talking to me!"

You'll be getting that empathy. And with it will come that warm, familiar tone.

So practice writing like you talk, keeping in mind that you want to be informal and familiar. Get to know your customer better so you can identify better with them and build empathy.

Eventually you'll get "overrepparttar 138753 hump" and your "right" voice will start to come naturally.

And that's when you'll start to see a steep rise in your sales numbers!

Bruce Carlson is a freelance writer and educator living in Finland. Visit his website at www.dynamic-copywriting.com and sign up for his fr.ee newsletter The Dynamic Copywriter!

Copywriting: Aida is more than an opera

Written by Dave Bromley

Continued from page 1

Having gained attention and got people to read your listing you have to get and maintain their interest. The very best way to do this is to answerrepparttar question that we all have inrepparttar 138631 back of our mind when we read any advertising, "What's in it for me?" If your description starts by outlining whatrepparttar 138632 item is and then detailsrepparttar 138633 benefits it offers you will drawrepparttar 138634 reader ontorepparttar 138635 next stage which is to createrepparttar 138636 desire to ownrepparttar 138637 item. One ofrepparttar 138638 best tools to create desire is visualization. Phrases like "Just imagine how you will feel wearing a top ofrepparttar 138639 range watch" or "Just think as a Rolex owner you will standout fromrepparttar 138640 crowd".

So far you have done really well in attracting potential bidders attention, getting their interest and arousing their desire, but unless you can get them to take some action it will all have been a waste of time. So how do you get them to take action? It is quite simple really you just ask them. "If you don't want to miss this wonderful item, watch this bid now."

This has been a brief introduction torepparttar 138641 AIDA formula but I am sure if you keep it in mind while you are writing your listings you will see an increase in bidders

Dave Bromley is a writer and webmaster who specialises in subjects related to eBay and other online auctions. He edits and publishes a monthly newsletter and his web site is www.ukauctionline.co.uk"

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