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The Most Effective Use of Postcards:
The purpose of your postcard's message is to generate a sufficient level of interest in
mind of your prospect to get him/her to contact you to ask you about your offer. You are generating interest, not collecting their money (not yet anyway). That is what 2 step marketing process is about. Generating interested prospects and customers who contact you for more information.
Your message needs 3 parts to be most effective:
1. A clear statement of biggest benefit of your product or service (in long distance example, it was cost savings).
2. A good reason for them to contact you NOW.
3. A simple, easy way for them to respond (an 800 number for example).
Your message should be short and to point. Short messages on postcards produce more leads than long ones.
For example:
Call 800-555-1212 for Your Copy of Our Free Report:
What 99% of Business Owners Don't Know and Will Never Find Out About Using Postcards to Explode Their Profits
Offer ends 5-5-01 (Print a date 3 weeks from your mailing date to create some urgency)
Lots of people will respond to find out what they might not know. Don't forget, they responded, which is proof they have at least some interest in information you have created a curiosity about.
This method works and is sure to produce a large number of inquiries if sent to your proper market.
This 2 Step Marketing Process Works.
Use tips you have read here to create your next postcard's message and see what happens.
You will generate a bunch of leads from people who are truly interested in your products and services.
Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. For more free marketing advice, visit her website at http://www.postcardmania.com
