The purpose of your postcard's message is to generate a sufficient level of interest in mind of your prospect to get him/her to contact you to ask you about your offer.

You are generating interest, not collecting their money (not yet anyway). That is what 2 step marketing process is about. Generating interested prospects and customers who contact you for more information. Your message needs 3 parts to be most effective:

1.A clear statement of biggest benefit of your product or service (in long distance example, it was cost savings).

2.A good reason for them to contact you NOW. 3.A simple, easy way for them to respond (an 800 number for example). Your message should be short and to point. Short messages on postcards produce more leads than long ones.

For example:

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Offer ends 5-5-01 (Print a date 3 weeks from your mailing date to create some urgency).

Lots of people will respond to find out what they might not know. Don't forget, they responded, which is proof they have at least some interest in information you have created a curiosity about.

This method works and is sure to produce a large number of inquiries if sent to your proper market.

This 2 Step Marketing Process Works.

Use tips you have read here to create your next postcard's message and see what happens. You will generate a bunch of leads from people who are truly interested in your products and services.

Rule #3 – Don’t let your designs get stagnant.

When you are mailing to databases of people that you have never spoken to before, it is OK to send them same postcard multiple times. It helps to increase recognition and will eventually increase your response rate. Dealing with customers and prospects that you have already spoken to (meaning they already know most or all of details of your business) you need to mix things up a bit. Your mailings should be attention getting and informative. If you have started offering a new service recently, a piece designed to let your database know about it would be a smart move. The main point is to keep your company in front of their mind and to keep them reading your promotion.

Being great at what you do is not always enough to keep customers that you have earned. With all of competition out there today you need to be constantly reminding your customers that you are best at what you do. Direct mail is best way to give them that reminder.

Always remember to keep mailings that you send to your database informative, attractive and most of all current. Personalize everything that you can and make sure that what you are sending to a past client actually pertains to them or their company. Anything less and your customer may start to drift, and only people that are going to be happy when that happens are your competitors.