OK, with that caveat, here's trick.

Some search engines will give words found in "H1" tag a boost in relevancy. The H1 tag is used to specify your page's "heading". The problem is, this heading is just plain ugly. It's a huge point Times New Roman heading that doesn't look good in anyone's web design book.

Here's good news: you can get best of both worlds using Cascading Style Sheets (CSS). With CSS, you can specify that browser will render text in H1 tag any way you please. This is great; because, you can get both a boost in relevancy and get better control of your page's appearance in one step.

Here's code...

In your head tag, put following line:

(Note that you can change any of above variables - font size, type, and color - as you see fit.)

Then, in body of your document, where you want you document "heading" or "headline", use following code:

Text for Your Headline Here

The headline will now appear as you specified in style code. This is a great trick - and it's brand new.

Apply these new tactics today for some easy traffic courtesy of your favorite search engines.

Don't let this material lie around unused search engine wise! Convert it to text format at all costs, set it up as standard web pages with full navigation elements, cross link to these pages from your index page (invisibly, if you must) and submit it to all search engines. It may actually work wonders for your rankings and slight loss of formatting and layout offered by PDF format is more than made up for by enhanced visibility and positioning in search engine's indexes!