“It was hell,” Prince said. “Phones rang, customers were nervous. They just dropped $12,000 on our software and they needed service. It has been hectic.” Prince remained upbeat throughout, he claims, and remembered when a previous billing company pulled rug from under his feet. “It was a challenge. Our software actually grew because we found new ways to work with billing companies as far as improving transfer of data and improving customer experience by way of new e-wallet function.”

Five days past deadline, 2Much was still testing. “We’re looking into standardizing ourselves with one company in particular, and I have a pretty good idea who that’ll be, but I won’t say any more for now,” said Prince.

Despite his lack of rancor, Prince said he had a bone to pick with ProBilling. “They announced it on a Friday, making finding another company to work with harder. Then there’s fact that nobody was open on Martin Luther King Day, a three-day weekend.”

Despite a quick response by 2Much, eleventh-hour announcement from ProBilling has been unduly harmful. “All 2much-powered sites had approximately 70% drop in sales, ” said Prince.

2Much.net sites lost money, said 2Much Communications Director Greg Jones, “but not faith in 2much. Actually, reactions have been encouraging and calm on behalf of webmasters. I think that demonstrates a great amount of faith and understanding on their part. I just hope no one took too much of a financial beating.”

Prince was even more confident. “LiveCamNetwork 1.9 features MBase model sharing and our e-wallet system. All this will be forgotten inside a week. We’ve already found our billing companies and are signing agreements with them as I speak. Now is time to get back to making money.”

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Of traditional challenges faced by both providers and consumers of online video chat entertainment, lack of quality content has always been primary. According to Tracy Martin, a principal of 2Much, “We’ve created a platform that solves this. Our network can support thousands of individual operators or webcasters, as we call them, within a super-structure that provides front- and back-end solutions to issues of unlimited supply, distribution and accessibility.”

Before LiveCamNetwork 1.9, 2Much.net customers were, like all operators of video chat sites, dependent on not only successfully marketing their private website, but maintaining performer content on an in-house basis. Dominated by thousands of individual operators, each offering no more than a few entertainers at a single point in time, industry was extremely fragmented.

“Now, each new website owner on LiveCamNetwork has a virtual supply of entertainment and a business model that produces a cash flow on a global, 24/7 operating schedule,” said Greg Jones, 2Much Communications Director. “You can sign on cold, with no content, and start a niche website, just by picking a certain type of performer, and find a market that maybe wasn’t tapped before. You don’t need your own talent pool anymore.”

Noted operator of WallStreetGals.com, a long-time client of 2Much Internet Services, “The LiveCamNetwork has already transformed my business. While we maintain a core group of proprietary entertainers, we can now grow our entertainment staff exponentially, by simply choosing from MBase menu of performers. They’re even rated by software, based on popularity and visitor-customer conversion. With greater variety, our repeat-client base increases, and our entertainers have opportunity to double or triple their income because now they’re available on a network. We can leverage success of each other’s ‘brands’ by wholesale and retail returns on our shared performers base.”

LiveCamNetwork 1.9 was expected to bolster revenues for all concerned, solidifying foundations of small upstart sites as well as expanding performer base and potential profits of established operators.

“But thing almost got out of hand,” said Prince. “We had to do something with MBase accounting program to simplify this explosion of cash flows. It turned into an octopus, a multi-dimensional cash cycle with no theoretical end in sight. And we did.”

“It’s great, I’m proud.” Prince smiled.

As independent entrepreneurs and webmasters continue to join or convert to LiveCamNetwork 1.9, Prince realizes there is strength in numbers. “The more websites join network, stronger and more profitable each one becomes. The stronger our network becomes, more fortified each website is against vagaries of electronic market.”

In 2004, Prince is planning a major assault on his market. “We have some pretty fascinating and creative applications for LCN 1.9 coming in. I’ve got two Las Vegas hotel chains bidding for software, and psychics and financial consultants looking into creating live-consultation sites.”

2Much pretty much coasted through “great crash of 2000”, expanding its operations and client base steadily, hiring staff and adding marketing strategy consultation and services to LiveCamNetwork 1.9 package. Now that financial analysts are finally predicting Technology and Internet stocks are about to rebound, 2Much is preparing to ride new wave and bring its customers along with it.

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