29 Ways to Drive Traffic to your Website ... and keep them coming back!

Written by Maria Marsala


Continued from page 1

20. On large websites, create a "What's New Page" or even better, ask your webdesigner to design a "Site Map" for your visitors.

21. Write articles, post them to your site, and submit them to article banks www.coachmaria.com/articles/articlebanks.html.

22. Design some quizzes. Statistics show that visitors love quizzes and assessment tools.

23. Participate in online forums as an expert. You get to "quietly" promote your business in your 3 or 4 line signature.

24. Join a few web rings. Some sites to visit are: www.webring.com/rw and www.bravenet.com.

25. Search engines look for certain things so it is crucial to make sure your site is "search-engine friendly". oTITLE tags: Title tags should be 60 or so characters and have some keywords in them. oHeader tags are numbered from 1 to 7: Header 1 tags are recognized by some search engines. So make sure you use this tag. oKeyword meta tags: Add no more than 15 to 20 keywords to keeprepparttar seach engines from flagging your site for keyword spamming. Prioritize your words. The best way to submit to search engines is to submit to each engine individually. oUse keywords inrepparttar 109017 text area of each page. They are especially important atrepparttar 109018 beginning of sentences and higher up onrepparttar 109019 page.

26. Search engines do not find your site unless you submit your site's information to them. Below are three ways to submit your site: oIt is recommended that you submit to search engines individually (this is alsorepparttar 109020 way I do it and it works great, but is time consuming)! Visit www.coachmaria.com/webmarketing.html. oSince some people prefer to use a free service to submit, I recommend that they open a free e-mail address to use when you do "anything" for free onrepparttar 109021 world wide web. Three good search engine submission services are www.registerit.com, www.submitit.com and www/scrubtheweb.com. oPaid submission programs can be purchased through companies such as: www.se-optimizer.com, www.webpositiongold.com, www.positionagent.com

27. Visit these search engine information sites: www.searchengineguide.com and www.searchenginewatch.com

28. Want to know more about Internet Marketing? Visit this excellent Internet Marketing Index at www.internetmarketingindex.com

29. If this list seems overwhelming, visit your favorite search engine and start interviewing experienced Search Engine Optimizers and Consultants.

© Copyright 2002 All Rights Reserved. Maria Marsala, Business & Life Coach-Consultant. Maria works with successful individuals as they take their success to an even higher level. Subscribe to "Helping You and Your Business Grow" our free weekly online newsletter or download our free business ebook at http://www.CoachMaria.com/ebook/download.html


14 Steps To A Trustworthy Website

Written by Maria Marsala


Continued from page 1

Cater to everyone Include tags with your images to assist those with sight disabilities andrepparttar hundreds of thousands of people all overrepparttar 109016 world who use library-based text-only computer software and Web browsers.

Make it quick Ensure that a majority of your pages load in less then 20 seconds with a 56K modem. Most visitors will not haverepparttar 109017 patience to stick around much longer than that and will simply move on. A site that loads quickly and is neatly designed, will show that you are a professional company. It will also boost confidence in your potential buyers.

Request recommendations Ask your clients for testimonials and permission to use their whole name on your Web site. If they don't feel comfortable doing so, find others who will.

Link it Make sure that links within your site work. Ask your Web designer to design an interesting "error" page that will allow your visitors to get back on track if a page they bookmarked no longer exists. Make sure that links to sites outside your website work. Download a links checker and use it monthly. Sometimes you'll find that you've linked within your site to a page you've moved or removed. Other times you'll find that pages outside your site have disappeared or are changed.

Spell it right If you want your site to be as professional as it could be, put each page though a spell checker or hire an excellent proofreader. Don't underestimaterepparttar 109018 value of a properly spelled site.

Provide guarantees If you have a money back guarantee on your service or product, say so. If you don't, say so. Do guarantees include or exclude returningrepparttar 109019 shipping or handling fees? How about a privacy policy for your newsletter emailing list or code of ethics? Clearly place any type of guarantee on your site.

Secure purchases When you purchase fromrepparttar 109020 best sites,repparttar 109021 site owner will provide you withrepparttar 109022 most secure purchase program available. This includes a secure server, secure gateway, and information that informs you that your purchase is as secure as is currently possible. When you are taken to another website to make your purchase, notice ifrepparttar 109023 new site mentions that it's been secured. If it doesn't say so, go findrepparttar 109024 product on a site that does.



© Copyright 2002 All Rights Reserved. Maria Marsala, Business & Life Coach-Consultant. Maria works with successful individuals as they take their success to an even higher level. Subscribe to "Helping You and Your Business Grow" our free weekly online newsletter or download our free business ebook at http://www.CoachMaria.com/ebook/download.html


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