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I set him loose in my store and he returned with his alarming verdict;
“Lop 50 percent off
price of all ten products”.
Hold up, I thought, but I allowed him to proceed anyway…
The result: Returns graduated from steady to spectacular: sales on ten products in question tripled and overall returns were up by 300 percent over a 7 day period; just peachy when you are operating on a 100 percent mark up.
That’s beauty of selling your own personally generated intellectual properties. You can react to market forces and adjust pricing without potentially nasty side-effects you incur when marketing other peoples’ produce.
The Mad Hatter’s strategy is available for viewing at website featured in resource box.
