13. At speaking engagements, pass around a clipboard with a manual way they can register for your e-newsletter. Start passing board around before you begin speaking. Place a small different piece of paper with a short letter from you to them explaining topics, frequency, and objectives of e-newsletter as well as opt-in option.

14. Send out a press release regularly to organizations you belong to about what's been going on in your e-newsletter. I began mine by sending out a short press release whenever an article was published. When I began getting published 10 and 20 times a month, that no longer seemed practical. Thus, I moved over to a once-a-month press release with a list of where articles were published. Add a press release section to your web site and post them there as well -- at least last six releases.

15. Find sites that give out awards for e-newsletters and keep applying until you receive one. When you do, send out a special announcement to your list as well as post it in a few issues of e-newsletter and rewrite your bio paragraph at end of your articles.

16. Don't add people on your list without asking for permission first. Always offer an opt-in/out option. Give them a personal greeting if you are responding to a particular networking group or other particular groups. Some web hosts only need one s*p*a*m complaint before they shut your e-newsletter down. And it isn't worth problems caused by not respecting this.

17. KISS your subscriber form. Meaning, "keep it short and simple." Ask for their e-mail and first name only. You can even simplify it more by just asking for their e-mail address.

18. Set up a section for past issues of your e-newsletters. I recommend just listing their main topic or name of article and not by date. People don't like to read things that they consider "old" easily. If you create pdf files for past issues, remember that it does save space but it also doesn't allow you to use unique meta page tags so that they show up in search engines.

19. Add your e-newsletter bio line to all your e-mail signatures.

20. Send out your e-newsletter articles as content for reprinting into other media.

21. Offer targeted subscribers a special report when they refer your e-newsletter to three or more colleagues. Add a price to special report to give a perception of added value. A special report is 3-10 pages on a very focused topic.

22. Offer your readers high-value content for them to read. Content they can't find easily or ever somewhere else on Internet and they will keep coming back. This is new wave for 2004. Subscriptions to e-newsletters are going down because content is too general.

6. Tell your prospects your product is compact or light. People may want to take product on a trip or don't have much room where they live.

7. Tell your prospects that your product lasts longer. People don't like to spend more money purchasing replacement products all time.

8. Tell your prospects that your product is easy to use. People don't want to buy a product that they

have to read a 100-page instruction manual.

9. Tell your prospects that your product has better safety features. People want to feel safe when they

use your products.

10. Tell your prospects that you stand behind all your products. People want to know that you back-up any claims you make about your product.