Today Akbar is replaced by 21st century generation, with questions and problems even more curious to get answered. But there is no Birbal. So we Ebirbals have developed a team of hard working people who thru their expertise and efforts are equipped enough to solve your problems and questions.

8. Pick up your own copies of your articles or tapes. Do not ask reporter for a copy. He/she will be offended! Pick up a copy of publication or call media outlet to order a copy or tape.

9. Spend time reading, listening to radio and watching TV. These activities are a part of most of our days. But if you plan on “pitching” a particular media outlet that you’re not familiar with, research it first (that means reading a publication, listening to radio or watching that particular show). Once you do your research, you will have a better idea of types of stories covered, and also what has received coverage already. Remember, more you understand what each media outlet likes, more likely that you will create great media angles that they love.

10. Thank them. Media people, just like you, enjoy a pat on back once in a while. And no one can ever get too many thank-yous. And to be remembered even more, put it in writing.

By putting effort into developing media relationships, you’ll increase your chances of current and future public relations success.

Margie Fisher is president of Margie Fisher Public Relations in Boca Raton, FL. Her company offers products and services for every public relations need -- from her Do-It- Yourself Public Relations Kit™ and workshops to full-service public relations. Get free publicity opportunities and more free articles at www.doityourselfpr.com or contact her at margie@doityourselfpr.com.