21 Ways To Increase The Pulling Power of Your Ads

Written by Kris Mills

Continued from page 1

eg. "At xyz company we have a widget that does this that andrepparttar other so you ..."

9. Show them proof by giving specific results, mentioning testimonials and mentioning a guarantee. This dissolves scepticsim and therefore lowersrepparttar 100990 barriers to doing business with you.

10. Articulate your "point of difference" ... what sets you apart from your competitors. Shout it fromrepparttar 100991 rooftops. Eg. delivered in 30 minutes or its FREE.

11. Offer free information, such as an information pack or catalogue. Describe that free information and why it is so useful.

Give it an interesting title, such as 56 ways to increase your wealth using just $56.

11. Tell them to act by making an offer and stressing urgency. Simply ask them to ring, fax, or write to post an order. Make it a limited offer. eg.

"Offer ends April 4, 2001 so call now".

12. Include your address inrepparttar 100992 last paragraph of copy, beneath your logo, and in your response device, in and easy to read font.

13. Include a toll-free number in extra large type in your ad.

14. Use a coupon or response device, it increases responses by 25% to 100%.

15.Give plenty of room for readers to fill outrepparttar 100993 coupon details and give it a headline like "Yes, I'd like to learn how to cut my mortgage interest bill in half."

16. Give lots of options in your response device. These may include getting a report, a free consultation, a phone call from a salesperson etc.

17. Put a dashed or cut alongrepparttar 100994 dotted line border on an ad less than page. It gives a coupon-like appearance and makes people cut it out and keep it. You can even say "cut out this ad and send it to us for more information."

18. A reply paid device can double your responses because it makes it that much easier for people to respond.

19. Put in a reference number to make testing and measuring easier. Haverepparttar 100995 reader made aware they should quoterepparttar 100996 reference number when they call.

20. The layout must be (first and foremost) easy to read. "Serif" (Times New Roman) typefaces are easier to read than "sans serif" (Arial).

21.Look atrepparttar 100997 ads that have worked best for you to see if you can distinguish a common theme in them.

Kris Mills of Words that Sell ( http://www.wordsthatsell.com.au )is a top selling copywriterand respected author of numerous publications. For more copywriting and direct marketing tips, visit http://www.synergie.com.au/explosion.htm

How To Add Emotional Value To Your Offer!

Written by Larry Dotson

Continued from page 1

Another way is to mentionrepparttar targeted emotion in your ad copy. For example, remember a time you felt totally excited. Their subconscious mind will search for a time when they felt that way and then will eventually start reliving that emotion.

In conclusion, you want your ad copy to trigger emotions that persuade your prospect to buy your product. First, you must knowrepparttar 100989 targeted emotions, then trigger your prospects imagination or memory to search forrepparttar 100990 emotion and finally they feel or reliverepparttar 100991 emotion and buy.

1000 Ways To Write, Create, Package And Sell Information Products! http://www.ldpublishing.com

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