20 Ways to Improve Newsletter Conversions

Written by Kimberly Krause Berg

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9. Always link to a sample issue. Otherwise, they have no idea what they’re signing up for. Always refer torepparttar title ofrepparttar 105700 publication. I’ve seen signup requests for publications with no name!

10. Provide free archives. A history of a newsletter indicates if it’s new, or an established publication. The latter hints at authority onrepparttar 105701 subject matter. If new, note somewhere that archives will be provided. In this way, you offer a second chance to sign up later, oncerepparttar 105702 prospect has an opportunity to seerepparttar 105703 product.

11. Have you seen this? I have. Some newsletters ask for content suggestions and ideas, but they don’t have an issue available, or archives online, making it difficult to understand what they cover, or what was previously written about.

12. How often does it arrive? Make sure this is indicated onrepparttar 105704 informational page.

13. Is it HTML or text based? Do you offer a choice?

14. What arerepparttar 105705 benefits of subscribing? Does it teach? Offer discounts? Accept advertising?

15. How good is it? Provide testimonials and reader feedback, with their permission. This is especially helpful in competitive industries.

16. If your publication is monthly, here’s an idea from magazine publishers. In your information page, listrepparttar 105706 topics to come inrepparttar 105707 next year beforehand. This is great for fee-based publications too. Keeprepparttar 105708 reader interested by what you plan to cover.

17. Offer referral incentives. This may make more sense for fee-based publications, but be creative. If you’re a consultant, and want to drive up readership, is there something you can offer such as free 15 minutes of your time, or a give away ezine, or discount on future services?

18. Announce upcoming issues on your homepage, andrepparttar 105709 publication itself. Some newsletters comerepparttar 105710 same day, every week. If for some reason they will NOT be delivered, make sure to warn subscribers inrepparttar 105711 previous issue. Otherwise, you may be bombarded with “Where’s my newsletter!” emails.

19. Avoid relying on a simple box signup alone. Place a “View information” text link inside it that invites your visitor to learn more, gain trust, and get excited about your publication. Place a “Tell a friend” box onrepparttar 105712 information page too, for fast and easy referrals to your newsletter.

20. For more ideas on how to promote and present a newsletter offering, studyrepparttar 105713 techniques used by Successful-Sites. There’s information onrepparttar 105714 writers, pictures, archives, topics, resources, and more!

Usability Consultant, Kimberly Krause Berg, is the owner of UsabilityEffect.com, Cre8pc.com, Cre8asiteForums.com and co-founder of Cre8asite.net. Her background in organic search engine optimization, combined with web site usability consulting, offers unique insight into web site development.

Click for Success!

Written by Nicholas Dixon

Continued from page 1

Many companies like Topica offer such services for free. One disadvantage is that some of them may place advertisements in each issue e.g. Getresponse, which may dilute your credibility.

You can take it to a more professional level if you can afford it by getting your own domain name, newsletter template and email management software.

Forget about finding a magic button to success online and go create your own. Send. It feels good to know that at a click of a button you can connect with a global audience almost instantly.

Obviously there is more ground to cover here but if you are interested then you will take your interest beyond this article.

Happy Researching.

© Oceanroc Web Publishing

Nicholas Dixon is the CEO of Oceanroc Web Publishing. You are invited to sign up for a free five day mini course on search engines available at http://WWW.Oceanroc.com/Searchcourse.html

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