12. You could publish some of your current e-zine subscriber's testimonials on your web site.

13. You could publish any positive reviews you have received about your free e-zine on your web site.

14. You could tell your visitors what's going to be published in your next e-zine issue.

15. You could tell your visitors that they have right to republish your e-zines content on their own web site if they subscribe to your free e-zine

16. You could publish a list of well-known famous, or respected people that have subscribed to your free e-zine.

17. You could tell your visitors what a subscription to your free e-zine is worth in dollars.

18. You could tell your visitors all major benefits of subscribing to your e-zine.

19. You could tell your visitors how many people have already subscribed to your e-zine.

20. You could tell your visitors that a subscription to your free e-zine is only available for a limited time.

Philippe Caillaud www.netprofitblueprint.com/?ref=194 support@netprofitblueprint.com

Your employment record. Example: An Identity Thief wants to earn income using your employee’s social security number, but let your employee pay taxes on money they earn.

As a result of this, Gardner says that “Businesses need to offer 24 hour per day, 7 day per week access to attorneys….I think that danger is so large to any business, that they may want to [pay for] some of cost of this, to encourage employees to get benefit…If a business does not understand that they need help, they are living in a dream world.”

Employers should also offer some sort of Identity Theft protection, and ongoing background monitoring. This can be offered as a voluntary benefit which has no real cost to employer, as a fringe benefit paid by employer, or can be a combination of both. When an identity thief uses your employee’s information, (for example an identity thief takes employee’s current address, and uses it as their previous address when they apply for a mortgage,) ongoing background monitoring will notify your employee when identity theft happens. Most people don’t find out that they have become victims until that Identity Thief, who has used your employee’s credit to finance their mortgage, stops paying bills, is picked up for a crime, or doesn’t pay taxes. Ongoing monitoring provides an early warning system, so that your employee will be able to call an expert who can correct problem when it takes place. This will save your employee’s time, and limit losses your employee will incur as a result of breach of their information. This will also save you costs associated with frustration and lack of ability to pay attention as work.

Even if your employees don’t elect to have benefits of legal services and identity theft protection, having a mandatory meeting where employees hear that you have made this coverage available to them will provide an affirmative defense, should an employee ever accuse you, as employer, of having lost their personal information.

Under FACTA, access to an attorney and credit restoration, are benefits that employers need to offer. Ongoing background monitoring will mitigate damages that employee can experience because early warning system will be in place to handle issues. Access to an attorney and credit restoration will drastically reduce time employee spends away from work dealing with issues surrounding identity theft and other personal legal problems.

Failure on part of an employer to offer this benefit leaves a company exposed to thousands (and even millions) of dollars in potential damages, and leaves employees subject to time, frustration, and headaches associated with being a victim of Identity Theft.