20 Super Hot Ways To Make More Money From Your Customers

Written by Eugenijus

Continued from page 1

13. Include a back end product o.ffer inside your "customer's only" online club.

14. Join someone else's affiliate program and use it as an upsell or back end product.

15. Follow-up with your customers to see if they're happy and o.ffer them another product.

16. O.ffer people a f.ree sample of your product and tell them they will get a discount if they o.rder now.

17. Send your customers a "thank you" e-mail with a back end o.ffer attached.

18. O.ffer your customers add-on products like gift wrapping, batteries, imprinting, etc.

19. Allow your customersrepparttar option of signing up to your "future product offers l.ist".

20. Explain to people that for extra money, they can extendrepparttar 146479 g.uarantee or warranty ofrepparttar 146480 product.

Quote ofrepparttar 146481 Day:

"It's good to have money andrepparttar 146482 things that money can b.uy, but it's good, too, to check up once in a while and make sure you haven't lostrepparttar 146483 things that money can't b.uy." -- George Horace Latimer

Eugenijus Sakalauskas is an established ezine publisher and direct marketer who specializes in developing new ideas and methods on Website Marketing & Home Business Secrets Get FREE infomailto:pluginnetproefit@getresponse.com Support:support@pluginnetproefit.com

Speech Writing Tips: The 14 Speech Writing Secrets of President Bill Clinton

Written by Thomas Murrell

Continued from page 1

6. Introduction

A well constructed introduction helped build empathy and highlighted that Clinton's life had not all been plain sailing. The fact that his father died when he was young, his mother was a nursing assistant and he was born in Hope, a town of 10,000 people, helped put his success and achievements in context.

7. Building onrepparttar sense of destiny

A strong personal brand is built on stories. The story of Clinton meeting President Kennedy when on a youth leadership camp was used to great effect. Not only was it mentioned inrepparttar 146445 introduction but that famous photo of Clinton shaking JFK's hand was also used inrepparttar 146446 marketing materials. Other brand building shots included an intimate moment with Hilary, a shot of him playingrepparttar 146447 saxophone, a jogging photo, one with Chelsea and one featuring Clinton lined up with 3 past Presidents. They all helped to define Clintonrepparttar 146448 man.

8. Customisingrepparttar 146449 message

Clinton's speech in Perth was customised to include stories relevant to a Perth market, including his memories of Perth switching on its lights at night for a US space mission re-entry and comments on a former US President's career as a mining engineer in Kalgoorlie.

9. Using humour

Clinton had some great lines about how he could have helped previous Presidents in dealing withrepparttar 146450 media in tricky situations.

10. Memorable one liners using opposites

This can be very effective. When talking about possible solutions torepparttar 146451 war against terrorism, Clinton said "most ofrepparttar 146452 big things in life are simple".

11. Repetition

Clinton used this proven speechwriting technique to great effect.

12. Using metaphors

Clinton usedrepparttar 146453 metaphor ofrepparttar 146454 gap betweenrepparttar 146455 invention ofrepparttar 146456 club andrepparttar 146457 shield to describerepparttar 146458 present situation inrepparttar 146459 war against terrorism. He said "this gap needs to closed". Metaphors can give intangible concepts more impact with an audience.

13. Develop empathy withrepparttar 146460 audience

Clinton toldrepparttar 146461 story of how he was in Australia at Port Douglas on September 11th and how his daughter Chelsea was in downtown New York. He connected with every parent inrepparttar 146462 room when he talked about his feelings when he couldn't contact his daughter for three hours on that day.

14. A call to action

The aim ofrepparttar 146463 event was to raise money for a Children's hospital. Clinton's final words were "I want you to help". Simple, direct and powerful.

I hope you have enjoyed this analysis. I certainly learnt a lot by seeing one ofrepparttar 146464 world's great communicators in action. Whatever your personal views on Clinton are ... his personal warmth, ability to connect with an audience and presentation skills are outstanding.

Would you like to receive 'Media Motivators', a free online media, marketing and management newsletter? Simply sign up at http://www.8mmedia.com/ Thomas is available to speak at your next conference or seminar and can be contacted directly on +6189388 6888 or visit his blog at http://www.8mmedia.blogspot.com/

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