Marketing: 20 Power Marketing Tips

20 Power Marketing Tips

Written by George Torok

Continued from page 1
Join and be active in your chamber of commerce. Write tips sheets for your customers. Write and send articles to magazines and newspapers. Send a news release to repparttar

media every three months. Do something crazy and newsworthy at least once a year. Send photocopies of your news coverage to your clients. Build and maintain an informative and interesting web site. Sponsor a cause, event, charity or community group. Volunteer for your association, charity or community group.

©George Torok is co-author of Secrets of Power Marketing. He delivers motivational keynotes and practical workshops for corporations and associations on communication and thinking skills. He can be reached at 905-335-1997 Register for your free monthly tips at www.Torok.com

© George Torok is coauthor of the national bestseller, Secrets of Power Marketing - Canada's first guide to personal marketing for non-marketers. To arrange for George Torok to work with your organizations visit www.Torok.com or call 800-304-1861

Real Estate Marketing, Do You Use Direct Mail?

Written by Barrett Niehus

Continued from page 1

Now that you have your message designed contact a local or internet based direct mailing list seller and rent a list of prospects addresses. You will be mailing to this list more than once so make sure you get repeat mailing discounts. All of these list brokers have test addresses in repparttar lists they sell to make sure you only mail repparttar 120485 agreed number of times. Many of these list sellers will offer mailing services as well, and some will even provide design and printing services. Companies such as PurePoscards.com and MailersClub.com are excellent resources to get both mailing lists and design services. Use repparttar 120486 design services as needed and remember that statistically, an enclosed letter with blue ink and a first class stamp will get repparttar 120487 best response. Letters and postcards follow with lower responses. Regardless of repparttar 120488 type of mail that you are sending, it is important to realize that you are hoping for at least a 1% response to your campaign.

Mail your message to repparttar 120489 list and see what happens. Plan on mailing at least two more times to get your desired response, but feel free to modify repparttar 120490 message and repparttar 120491 medium. It is just important to provide your target customer with repetition so that they become used to your message and will consider doing business with you. It is through repetition and a message that stands out that you will get your client’s attention and earn a response to your marketing.

Direct marketing is a very effective tool for realtors to grow their businesses. It can create a significant number of leads and a significant addition to your cash flow, However, direct mail must be done with proper planning and repparttar 120492 right expectations for response. Never has a single one-time direct mailing been successful. Alternatively, real estate professionals who practice repetition in their direct mail and their marketing grow wealthy while they leave their competition behind.

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Barrett Niehus is a principal for IP Ware Real Estate Investment Software http://www.realtysoftware.org and a technical marketing specialist for Compound Solutions in Escondido, California.

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