Continued from page 1
Okay, so what kind of information might a information rich page really contain? That will depend on what "your research" reveals of course, but here are about 20 rough ideas just to get you started thinking in this fashion.
20 Ideas for High Performance Information Rich pages:
Your high performance, information rich pages might be any of
following (but not limited just to these either):
1. A Questions and Answers information rich FAQ page.
2. An introductory story related to appropriate Web site theme (something that is compelling or educational on topic).
3. Interesting and original statistics which you have discovered through your research, are in high demand by your audience.
4. An interesting interview with someone (make it exclusive and original). People love to read about other peoples experiences and or opinions and views.
5. It might be a page loaded with various product reviews with an emphasis on benefits of each in comparrison.
6. It could be a theme related feature article or story.
7. It could be a detailed tutorial loaded with valuable "How to" or "instructional" advice.
8. Your information page might even be a biography about someone's life that people are looking for detail on. Of course it should relate to topical interest of your site's theme.
Recent eg. At recent, sad passing of legendary screen icon Marlon Brando, just do a search for his bio and see all of movie or film related sites that are no doubt getting additional exposure from Marlon's fans who are looking to buy up some of his old classic films.
9. Your pages might something with a current events or newsworthy or hard news angle. Your audience is probably looking for interesting news if you take time to study what they are searching for.
10. Your information rich pages might want to contain detailed historical information that your audience is seeking.
11. There may be room for use of information pages that use some humor or emotional content that is still of good value.
12. Would there be value to having a questionnaire which asks your audience a series of important questions. Remember that like real life, most Web based businesses are about building rapport and relationships.
13. You could build an index to a whole library of similarly themed topics and all though your articles would all be similar in theme, each individual information rich page would contain useful and diverse subject matter. Remember high value to your readers but all original (and no duplication in content).
14. What about an information rich page offering an entryway into a useful, interactive section like a message board perhaps detailing terms of use for message board.
15. It might be a page containing an interesting advice column on your chosen theme. Just old fashioned "good reading" which offers your readers advice or solutions to their challenges.
16. Your information page might be a reference page loaded with interesting, inspirational or famous quotes quite popular with all types of personalities.
17. Your pages might contain a related territorial map (yes images can be used most effectively with text)
18. It might be a sales letter but remember emphasis is on quality content and originality. Things like detailed product reviews or content that emphasized some value added layout.
19. It could be a community related page with important localized community information. Tremendous value for Web sites that are looking for region specific traffic.
20. It could be any of above suggestions with a seasonal angle relating to Christmas, Halloween, Easter, or something else appropriate to Web content within your main theme.
One of best ways to come come up with original ideas is to think laterally about "your audiences needs" in comparison to how they are searching on major search engines. For more insight on how to research your audience's realtime behaviours you may want to visit http://www.wordtracker-magic.com
Best Regards, John Alexander
John Alexander is the Co-Director of Training of Search Engine Workshops http://www.searchengineworkshops.com with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he's a member of Wordtracker's official question support team.
