2005 Super Bowl Ads... Winners & Losers

Written by John Jordan


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Silestone and Diana Pearl are not exactly household names. And Dennis Rodman slurred his line. It sounded like "Dinah Pearl, rather than, "Diana Pearl." I'm surerepparttar director or writer got dissed when they said, "Uh, Worm... it's 'Di-A- na'."

"Sure. Dinah."

As a side note, why were only Chicago Bears in it until Dennis Rodman atrepparttar 100601 end? No Scottie Pippen or Slammin’ Sammy?

On torepparttar 100602 good 'uns...

Winners:

This year,repparttar 100603 game was nearly as good asrepparttar 100604 ads, as there were a surprisingly good number of breaking spots. Leadingrepparttar 100605 pack was Career Builder, FedEx, Mastercard, and Anheuser-Busch.

FedEx likes to make ads relating to advertising on advertising's biggest stage. They did it again - patching together 10 "tried and true" Super bowl ad conventions to great results.

Career Builder put a great spin on a stale category withrepparttar 100606 best work since Monster's "I Wanna Be..." [a brown noser, forced into retirement, etc.] from '98. Three ads featuring a hapless chump working for chimps managed to put their name into mind share largely dominated by two others.

MasterCard got a bunch of animated branded food icons together for a meal and a nice touch of nostalgia. Ad fans and agency folks dug this one.

A-B hit emotional hot buttons with a near-public service ad saluting troops retuning home. Yes, they were real military - not actors. Their uniforms just did not have any insignias, sorepparttar 100607 common soldier would be represented. For their light beer category,repparttar 100608 ad withrepparttar 100609 head onrepparttar 100610 wall andrepparttar 100611 designated driver spot wererepparttar 100612 best for Bud Light.

Pepsi’s second year of an iTunes promotion kicked off well. They ran a humorous spot featuring people opening winning bottles for a free song. Whenrepparttar 100613 bottles were opened, a song reflectingrepparttar 100614 drinker’s taste in music would play. Althoughrepparttar 100615 spot was humorous and worked, Pepsi could’ve really hit a home run by involvingrepparttar 100616 older “authority figure” more intorepparttar 100617 ad. But, keeping with brand tradition, they keptrepparttar 100618 focus young.

AmeriQuest had two entertaining spots revolving aroundrepparttar 100619 themes of misunderstanding and jumping to conclusions. Their message was, “We don’t prejudge.” The ad featuring spaghetti sauce, a cat, and knife will certainly make some ‘Best Of” reels this year.

Decent work also included Honda's new pickup/SUV product introduction. Good detail with benefit highlights. Leftrepparttar 100620 "Honda" out untilrepparttar 100621 end. Cadillac and Volvo had solid ads. Volvo should have bought another ad, if not two, as many people missedrepparttar 100622 early run. The audience also may have missedrepparttar 100623 details on their unique contest. But they did follow up with some net portal adsrepparttar 100624 day after. Ford's F-150 Biker spot was OK. Their line that "it makes YOU tough," really undercutrepparttar 100625 effectiveness.

John is a freelance commercial writer based in Omaha, Nebraska. He publishes a free monthly e-zine focusing on branding, advertising, and marketing from his web site http://www.brandedbetter.com. Speaking with both agency and in-house experience, he knows the most valuable asset of a business is its brand.


52 Words and Phrases That Weaken Your Credibility

Written by Catherine Franz


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31. I might want your help with 32. Always 33. Never 34. Every time 35. Everything 36. Don't 37. No 38. You can't 39. Should 40. If I were you 41. What you need to do is 42. You're supposed to 43. You ought to 44. You must 45. You're not listening 46. You're not being clear 47. You don't understand 48. No problem 49. Whatever 50. You're not making a bit of sense 51. You're not paying attention 52. Late again

Of course, how you say these and in what context makes a difference. Review your articles, listen to what you say when you are speaking in any situation, and remove these words. Seerepparttar difference in your leadership of your life and in your career.

Copyright, Catherine Franz. All rights reserved.

Catherine is a content developer coach and consultant that can help you bottle your knowledge into revenue generating streams. For a complimentary session, visit: http://www.abundancecenter.com/CF/AskCatherine.htm


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