Internet: 2003 Guide To Website Optimization

2003 Guide To Website Optimization

Written by Alessandro DeBarros

Continued from page 1

TITLE TAG

Example: Home Audio/Video, Theater Systems, Car Audio, Stereo Electronics, DVD Players, and more for less at AudioPro

Although not an actual meta tag, tag of your Web page is arguably<IMG height=12 src="/the2.jpg" alt="repparttar 118844"> most important tag or element. Many search engines use<IMG height=12 src="/the2.jpg" alt="repparttar 118845"> <TITLE> tag as<IMG height=12 src="/the2.jpg" alt="repparttar 118846"> title of your page in<IMG height=12 src="/the2.jpg" alt="repparttar 118847"> search results that appear to<IMG height=12 src="/the2.jpg" alt="repparttar 118848"> user, and words used in your title tag are also determining your search engine ranking.<p>What this means to you is that this HTML tag must not only work to your advantage for keyword scoring, but also must be compelling to<IMG height=12 src="/the2.jpg" alt="repparttar 118849"> reader. The title should be a maximum of 70 characters long and include<IMG height=12 src="/the2.jpg" alt="repparttar 118850"> most relevant keywords of your web site. <p>Quick Tips:<p>Make your title interesting and "compelling" to<IMG height=12 src="/the2.jpg" alt="repparttar 118851"> reader to convince them why they should click there. <p>Make sure every page on your site has a title representing<IMG height=12 src="/the2.jpg" alt="repparttar 118852"> data on your page. <p>Try to be descriptive and use a title that lets people know what your site is about. <p>Don't use all CAPS in your title. Search engines hate it and it's difficult for users to read. <p>Make sure that title tag is grammatically correct <p>IMAGE ALT TAGS<p>Example: <IMG SRC="bose-logo.gif" width="25" height="25" alt="Bose Car Audio"> <p>Alt text provides a search engine with a "translation" of<IMG height=12 src="/the2.jpg" alt="repparttar 118853"> content of<IMG height=12 src="/the2.jpg" alt="repparttar 118854"> image (a search engine can't read<IMG height=12 src="/the2.jpg" alt="repparttar 118855"> text in an image - at least not yet). Alt text is presented in place of an image if<IMG height=12 src="/the2.jpg" alt="repparttar 118856"> link to<IMG height=12 src="/the2.jpg" alt="repparttar 118857"> image is broken or<IMG height=12 src="/the2.jpg" alt="repparttar 118858"> visitor is using a text only browser. You should always use alt tags not only to increase ranking but also for usability purposes.<p>Quick Tips:<p>Be sure to use<IMG height=12 src="/the2.jpg" alt="repparttar 118859"> keyword phrases that you also used in<IMG height=12 src="/the2.jpg" alt="repparttar 118860"> copy of your page, title tag, meta description, and other tags. <p>Do not try to cram a bunch of keywords into<IMG height=12 src="/the2.jpg" alt="repparttar 118861"> "alt" attribute. We recommend using no more than 2-3 per image. <p>Describe<IMG height=12 src="/the2.jpg" alt="repparttar 118862"> image - do not just list keywords. <p>The "alt" attribute is also a good place for misspellings and plural keyword phrases that you may not have used elsewhere. <p>HEADING TAGS<p>Example: <H1>Home Audio</H1><p>Although they are not used very frequently any longer HTML heading tags can help improve your listings in<IMG height=12 src="/the2.jpg" alt="repparttar 118863"> search engines too. Since they are "headings"<IMG height=12 src="/the2.jpg" alt="repparttar 118864"> search engines figure that they are very closely related to<IMG height=12 src="/the2.jpg" alt="repparttar 118865"> content of<IMG height=12 src="/the2.jpg" alt="repparttar 118866"> page that they appear on. <p>So, just like with all of your other optimization efforts you should include your most important keyword phrases in heading tags on your page if you can.<p>Quick Tips:<p>Try to include your most important keyword phrases in heading tags on your page if you can. <p>Consider rethinking your page content. It is often very easy to take an existing page full of copy and find ways to break it up into separate sections with headings. <p>BODY TEXT<p>The copy on your page is also very important in order to achieve better search engine listings. Actually, it is very close to being as important as your title tag so make sure you keep reading! By 'copy' I mean<IMG height=12 src="/the2.jpg" alt="repparttar 118867"> actual text that a visitor to your site would read.<p>Did you know that just like a visitor to your site would read<IMG height=12 src="/the2.jpg" alt="repparttar 118868"> copy on your page to figure out what you have to offer,<IMG height=12 src="/the2.jpg" alt="repparttar 118869"> search engines do too? And what do you think<IMG height=12 src="/the2.jpg" alt="repparttar 118870"> search engines are looking for when they 'read' your page copy? Keyword phrases, of course! <p>Quick Tips:<p>For best results we recommend that each page you submit has at least 200 words of copy on it.<p>The copy should include your most important keyword phrases, but should remain logical & readable. <p>Be sure to use those phrases that you have used in your other tags (i.e. metas, alt, headings, title, etc.) during<IMG height=12 src="/the2.jpg" alt="repparttar 118871"> optimization process. <p>Add additional copy filled pages to your site. For example, how-to articles, tips or tutorials. These types of content pages not only help you in<IMG height=12 src="/the2.jpg" alt="repparttar 118872"> search engines, but many other sites will link to them too increasing your visitors.<p>YOU'RE NOW READY FOR THE SEARCH ENGINES<p>Now that your site is all ready, you can submit it to all<IMG height=12 src="/the2.jpg" alt="repparttar 118873"> major search engines, this is<IMG height=12 src="/the2.jpg" alt="repparttar 118874"> final and most important part of all of your search engine optimization campaign. As a rule of thumb, you should always submit to major engines by hand. <p>When you use some automated submission services, thousands of urls are submitted from one IP address (usually<IMG height=12 src="/the2.jpg" alt="repparttar 118875"> server<IMG height=12 src="/the2.jpg" alt="repparttar 118876"> software interacts with and updates from). The search engine detects that this IP is submitting a large number of pages and tends to ignore it or even ban submissions from that location.<p>The length of time to get listed varies depending on<IMG height=12 src="/the2.jpg" alt="repparttar 118877"> search engine, here's<IMG height=12 src="/the2.jpg" alt="repparttar 118878"> length of time it currently takes to get listed at each of<IMG height=12 src="/the2.jpg" alt="repparttar 118879"> major search engines once you have submitted your web page. <p>MSN - Up to 2 months Google - Up to 4 weeks AltaVista - Up to 1 week Fast - Up to 2 weeks Excite - Up to 6 weeks Northern Light - Up to 4 weeks AOL - Up to 2 months HotBot - Up to 2 months iWon - Up to 2 months <p>Take this time to learn and focus on other marketing techniques,<IMG height=12 src="/the2.jpg" alt="repparttar 118880"> most successful websites use many different types of promotion techniques such as ezine marketing, offline advertising, pay per click campaigns, link exchanges, banner advertising, giveaways, and many more. An educated webmaster is a successful webmaster, take<IMG height=12 src="/the2.jpg" alt="repparttar 118881"> time to continuously learn and grow. <br><img src="images/ata.gif"><br> <p>Alessandro DeBarros is a web marketing specialist for BrandBlast http://brandblast.com , a CT based firm whose cutting edge hosting services is quickly being recognized around the world as a leader in its field. At a current base of 5,000 clients, BrandBlast specializes in small to medium business hosting, providing small businesses with the services and support they need at affordable prices.<br><br><br></font></td><td align="top" width="10%"></td><td align="top" width="45%"><h2>The Emergence of Internet</h2><font size="2">Written by Pawan Bangar</font><br><br><script type="text/javascript"></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> <font size="2"><br>Continued from page 1<br><p> <p>And<IMG height=12 src="/the2.jpg" alt="repparttar "> World Wide Web has changed all this. The web has quickly become<IMG height=12 src="/the2.jpg" alt="repparttar 118843"> Graphical User Interface to<IMG height=12 src="/the2.jpg" alt="repparttar 118844"> internet and it stands unrivaled by any online service in terms of aesthetics and flexibility. Therefore, after this I feel free to say that<IMG height=12 src="/the2.jpg" alt="repparttar 118845"> Dotcom world is upon us. Thus<IMG height=12 src="/the2.jpg" alt="repparttar 118846"> demand of<IMG height=12 src="/the2.jpg" alt="repparttar 118847"> day is to develop Web Compatible Applications in form of Websites. Discussion of<IMG height=12 src="/the2.jpg" alt="repparttar 118848"> World Wide Web now is everywhere. Nearly every major magazine and newspaper has featured articles about<IMG height=12 src="/the2.jpg" alt="repparttar 118849"> Web. Today everyone from<IMG height=12 src="/the2.jpg" alt="repparttar 118850"> local florist to<IMG height=12 src="/the2.jpg" alt="repparttar 118851"> TV news networks is proudly displaying a Web address.<p> <br><img src="images/ata.gif"><br> <p>Pawan Bangar BE Computer science and engineering. India <br><br><br></font></td></tr><tr><td> <a class="mlink" href="2003_Guide_To_Website_Optimization-18844.htm"><</a>Back to Page 1</td></tr></table><script type="text/javascript"></script> <script type="text/javascript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3">ImproveHomeLife.com © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params = document.location.search; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? 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