12) Have you used specific numbers and facts in your copy to build instant credibility?

13) Have you included credibility creators, like why you're an authority on subject, testimonials, and case studies?

14) Does your sales letter have a nothing to risk guarantee that shows your confidence in your offer?

15) Do you include a reason why you're making this offer? Are you doing it because you are tired of seeing people scammed on Internet and want to provide them with solid information they can use for profit immediately? Or are you giving them a dirt-cheap price because you have an overstock on inventory and it's costing you more to store product in your warehouse?

16) Does your sales letter give details of what customer needs to do? Call now. Or, simply fill out form below, enclose your check or money order for $24, and mail to...

17) Do you make it easy for your potential customer to act on your offer?

18) Are you offering bonuses to increase response, or do you create high-perceived value for your product or service?

19) Did you create a sense of urgency in your letter, explaining that price is for a short time or quantities are limited?

20) Have you answered all questions a prospective customer has about your product?

Use your inquiry form to both collect contact information and to identify services your prospects are interested in and how you can help them. When you make your follow up calls you'll know where to start conversation.

When you receive completed inquiry forms you can sort through them to identify which ones are worth following up on based on answers provided. Then pick up phone and use these qualified leads to find new clients and grow your business.

4. Collect Feedback and Learn More About Your Prospect's Needs When people visit your sell pages, web pages that describe your products and services, they've expressed an interest. Some will move directly to purchase, others will discover they don't have any further interest and a large number will fall into middle. These are people who are interested but not ready to commit.

Before visitors leave your web site sell pages, you can use exit pop up windows to collect feedback and to find out what they are looking for.

Offer a free article to motivate visitors to fill in form. When you get these feedback forms, follow up with a call. Use this conversation to find out why they didn't buy service or product or to get further information about problems they want solved. Once you have these prospects on phone you'll be surprised how many you can turn into clients.

5. Send out Surveys to Identify What Sells If you have a newsletter you can leverage trust of your readers to collect ideas of what they want to buy. If you've been sending out ideas and information to your target market periodically they will be more than likely to respond when you ask for their input.

Two to four times per year, send an informal survey to your subscriber base, asking for their ideas. Ask them which of your product or service ideas they like best and what they need and want. Tabulate their responses and develop products and services they asked for.

Use these five lead collection strategies to identify prospects with a problem, one you can solve. Once you know who needs your help, its easy to follow up, close sale and grow your business. - 2004 © In Mind Communications, LLC. All rights reserved.