19 secrets to making your ad copy more effective

Written by Steve Dimeck

Continued from page 1

10. Make your sales copy friendly. How do you do that? Don't forget what separates amateur from a professional. You don't have to be perfect, but there's no reason for you to be sloppy either. What kind of a feeling do you get when you see clutter and how do you feel when you see a well organized page?

Provide a lot of white space. A white background with black lettering would be sufficient. Organize your page, align your text and images so when your visitor arrives, he or she feels comfortable and has a good feeling about it.

11. The only job of your sales copy is to sell and not impress. Keeping it as simple as possible will do you more good than trying to impress them with your design. Anything that you include in your sales letter and adds absolutely no value torepparttar sales process, will only distract your visitors and break their concentration. You lostrepparttar 143363 sale.

12. People buy benefits. Your job withrepparttar 143364 ad copy is to tell your visitors what benefits they will get when they buy your product. More benefits, betterrepparttar 143365 chances to makerepparttar 143366 sale. Organizerepparttar 143367 benefits so they're easily noticeable. So, if your visitors decide to just scan your page and not read it, they will at least seerepparttar 143368 benefits and maybe stop to read them.

13. Include a guarantee statement. That will increaserepparttar 143369 integrity. People will trust you more when you tell them that you guarantee your product, and that will deliverrepparttar 143370 benefits - or their money back.

14. Don't mentionrepparttar 143371 price untilrepparttar 143372 last quarter of your letter. And even then, make it sound that it will be their investment and not an expense. Tell them what they're investing in repparttar 143373 benefits - when they purchase your product.

15. Try to include some bonuses withrepparttar 143374 purchase and place them right after you talk aboutrepparttar 143375 price. That way, people will see that they're getting even more value withrepparttar 143376 purchase and it will also distract them fromrepparttar 143377 negative thoughts they may have after seeingrepparttar 143378 price.

16. Include testimonials all throughoutrepparttar 143379 letter. How do you get testimonials before you make a single sale? Simply, give your product for free to a certain number of people and have them tell you how they feel about it. If they have their own website, tell them that you will include their website in your sales letter if they write you a nice testimonial. The testimonials are good for people who cannot make up their mind whether to buy your product or not. When they see what other people are saying, they will have more belief.

17. Make a call for action. This is a "must." Tell them what you want them to do. "Click here to buy" , "Downloadrepparttar 143380 book here" , "Click here to downloadrepparttar 143381 software" , "Click here for an instant download" , and so on.

18. Include a PS atrepparttar 143382 very bottom. Almost everyone readsrepparttar 143383 PS statements. In your one, two, three, or however many PS statements you want to add, make your last call for action by either promising something or telling them that your offer may expire soon. That's your last chance to get them to buy your product. So, be creative with your PS statements.

19. Test everything. Make few versions of your ad copy, put them on a separate page and gatherrepparttar 143384 results from each. Test different headlines, organize it differently, write a few versions ofrepparttar 143385 body of your ad copy, etc. Whichever gives yourepparttar 143386 best results - keep it, and dumprepparttar 143387 others.

Steve Dimeck. Author and Publisher. To receive more quality articles such as the one you've just read, sign up for Steve's [TSM] Bulletin at: http://tsmbulletin.ogdteam.com - and receive a free ebook. [TSM] Bulletin - free Internet Marketing newsletter that you can't be without.

Who are those people you're selling to?

Written by David Rosam

Continued from page 1

*Look at it this way*

You need to really put yourself in their shoes and understand what matters to them. As a contact of mine would say - where'srepparttar pain? What arerepparttar 142543 pressures onrepparttar 142544 enterprise, department or evenrepparttar 142545 marketplace as a whole?

Can you present a persuasive Return On Investment? Can you show how your product or service removesrepparttar 142546 pain?

It's all about identifying with your audience.

About David Rosam - http://ITcopy.com

David Rosam cut his teeth on writing for IBM's EMEA division. Since then, David has written copy for small and medium enterprises through to global brands such as Microsoft, Oracle and Hewlett Packard.

He now he writes online copy, Search Engine Optimized copy, direct mail, brochures and newsletters as well as consulting to a number of individuals and companies.

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