6. Articles. For solopreneur sites, your own written articles. For other sites, articles with various authors yet on focus.

7. Interactive elements. For example: response forms, quizzes.

8. If you use a shopping cart, it must be fluid, no hiccups. PayPal is not a shopping cart, it’s a hiccup. All auto responders must be well written and positive. If someone purchased something, they need energy of "thank you."

9. Give offers that are of value.

10. Clear path of where a newcomer can start if it is their first visit.

11. Newsletter that is consistent with 80/20 rule. 80% value and 20% marketing.

12. E-courses of value.

13. Well-written e-books: 50-75 pages, plus valuable information (info not found anywhere else). Length doesn't do more than provide perceptive value. Once purchased and vastness is only fluff, then your credibility is shot. Complimentary e-books meet same requirements.

14. Give them other ways to receive more on...you if you are focus...or information if that is focus.

15. Automated referral system. If you want referrals for your products or services, make it easy for you to get them. Set it up so it’s as automatic as possible, and clear and easy for someone to send you a referral. Be clear on what and how you want to give for that referral.

5 Flash : Flash is is much like graphics . Even though Flash brings your site to life but avoid using a lot of it on your site because that will make it load forever .

You can use small Flash animations and also You should give url of Flash Plug-in for visitors who haven't got Flash Player on their computer.

After all You want people to be able to see your Flash animations . So don't over use it because they say Flash is evil.

6 Frames : Frames are not good for many things including but not limited to following :

Search engines have problems with them .

The links can be opened into wrong frame.

Distracting scroll bars are displayed when content doesn't fit it.

and many other things but There are many reasons which make us sometimes use Frames on our websites which some are following

Frames enable us to manage sites easily. Suppose you want to update header of your website ,if you designed it with just an html then You will have to update all of pages on site but Frames made that easy by just updating one page and You will not have to update rest.

There are many alternatives to frames . You can use PHP Includes to include desired file to desired location .

You can use this code to do so . . Where filename.php will be file name which you want to include. But The page which you are going to insert code must be saved as yourpage.php and have .php file extension

Also You can use Extended Server Side Includes which is like PHP by using following code

But The page which you are going to insert code must be saved as yourpage.shtml and have .shtml file extension.

So avoid using Frames on any part of your site.

7 Organize Your site files well : It is good to organize your site files well and divide them into categories for easy file management.

For example suppose you have a lot of products and then you can organize them as follows

products/product1/ or products/nameofproduct/

So url of product will be like http://yourcompanyname.com/products/product1 or http://yourcompanyname.com/products/nameofproduct/

In that way You can organize your web files easily .

8 Use Limited Colors only : Avoid using many colors on your site . Limit your colors to four or six .

9 Links : Your links should be descriptive . And should be readable . Also Use one color for all of your major links .

These were some tips which is necessary to use for designing an eye catching website.

After all We all want to design great sites .

I hope You have benefited from my first article and have enjoyed reading it . For comments and suggestions please email me at webmaster@kooshin.com .

Your suggestions and comments are welcomed .