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6. Articles. For solopreneur sites, your own written articles. For other sites, articles with various authors- yet on focus.
7. Interactive elements. For example: response forms, quizzes.
8. If you use a shopping cart, it must be fluid, no hiccups. PayPal is not a shopping cart, it’s a hiccup. All autoresponders must be well written and positive. If someone purchased something, they need energy of a "thank you".
9. Give offers that are of value.
10. Clear path of where a newcomer can start if it is their first visit.
11. A Newsletter that is consistent with 80/20 rule. 80% value and 20% marketing.
12. E-courses of value.
13. Well-written e-books: 50-75 pages, plus valuable information (info not found anywhere else). Length doesn't do more than provide perceptive value. Once purchased and vastness is only fluff, then your credibility is shot. Complimentary e-books meet same requirements.
14. Give them other ways to receive more on you, if you are focus or more on information, if that is focus.
15. Automated referral system. If you want referrals for your products or services, make it easy for yourself to get them. Set it up so it’s as automatic as possible, and clear and easy for someone to send you a referral. Be clear on what and how you want to give for that referral.
Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com