11- When creating passwords and PINs (personal identification numbers), do not use last four digits of your Social Security number, mother's maiden name, your birthdate, middle name, pet's name, consecutive numbers or anything else that could easily be discovered by thieves. It's best to create passwords that combine letters and numbers.

12- Install and update virus protection software to prevent a worm or virus from causing your computer to send out files or other stored information

13- Do not open files sent to you by strangers, or click on hyperlinks or download programs from people you don't know. Opening a file could expose your system to a computer virus which could capture your passwords or any other information as you type it into your keyboard.

14- Install a firewall on your home computer to prevent hackers from obtaining personal identifying and financial data from your hard drive

15- Before disposing of your computer, remove data by using a strong "wipe" utility program. Do not rely on "delete" function to remove files containing sensitive information

•Is name easy to remember and pronounce? •Is it easy to spell? •Will it appeal to your target audience? •Does it tell you something about what your business does? •What are first thoughts that you want your readers to have as soon as they hear your business name? •Is it somewhat unique? •Is it already in use? •Is there something in it, which would want to make listener know more about concept behind name? •Is it a geographical name? (This can affect expansion in future) •Is it broad enough, so that if you decide to expand your product line in future, name still represents them?

By now you should have eliminated many names, and shortened your list to 10 or less names, if you haven’t go down list again and weed out some more names.

Field Testing your Business Name

Now that you have top ten names, which in your opinion best represent your business. It’s time to find out what others think of them.

•Take list to all your family members, relatives and friends and ask them to choose their top three •Try to reach your target market in order to see which ones they like. If you are planning to open a gymnasium ask people who regularly visit gym. •A great way to reach your target audience in masses and without any expenses can be online message boards and forums. These days there are online forums on virtually every subject.

Picking up winner

Now you have factored in everyone’s opinion and its decision time. The course of action from here on depends on sort of results you had out of your list of ten. If you see a clear winner or people liking two particular words, you can safely pick one. If you see three or four words getting somewhat similar preference, make a list of top three, and field test them again, using above steps. This should hopefully give you a winner, is you still find somewhat similar preference, you can do two things, start from scratch (I wouldn’t) or go with your heart and pick one you think is best.

Remember: Name is first step of Game, and while choosing one you don’t want to be lame.