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Instead of automatically dumping it in
garbage, take a few minutes to look through it. What kind of headlines do they use? Do they use any creative packaging? What is
formatting? Did something catch your attention?
One of
most powerful strategies for being a successful marketer is to borrow and adapt ideas. It doesn't matter what industry it is from. In fact, often ideas from other industries will provide
biggest breakthroughs.
If you have bought any courses from real estate gurus, then you probably get a lot of mail from them. These guys are masters. Pay attention to what they do.
If you have a good rapport with a seller, ask them what other mail they might have gotten from investors. This works especially well with sellers in foreclosure. They often get mounds of mail. If they will gather it for you and hand it over, that could be a treasure trove.
What do you do with all of this? Start what is called a swipe file. Every master marketer has one. Keep
best pieces. Get a bunch of file folders and come up with a system that works well for you to organize it for quick reference.
When you want to create a new marketing piece, a few minutes perusing your swipe file will get
juices flowing and make it much easier.
So...don't pass up
education that passes through your mailbox everyday.

Jason Van Orden was the President of the Salt Lake Real Estate Investors Association in 2004. He also teaches investors marketing systems to find more deals and make more money with a minimum investment of their time and money. For more tips on how to market to get motivated sellers calling and begging to do business with you go to: http://www.find-real-estate-investing-deals.com/index.htm?article2