8. Who besides reader can benefit from this material? Are there manufacturers, suppliers, distributors whose business activities can profit by distributing your contents?

9. Is there language that is peculiar to your topic? Have you considered how you will monitor and treat that in your content?

10. What surprised you most when you learned about your topic? Is that useful to pass along to your readers in some way?

11. What resources are needed to implement any of your suggestions? What are easiest ways to accomplish what you are recommending to your reader?

12. What do people need to know about you? What gives you credential to write about this topic?

13. What other products and/or services do you have to assist reader in this topic? Are they products and services of your own or of someone else's?

14. How would short anecdotes be useful in supporting your materials? Would they get in way or enhance your content?

15. Do your tips need visual support with graphics to allow them to be more fully understood? Is clip art adequate or do you need original art?

Paulette Ensign is founder and CEO of Tips Products International. Her company's products and services match your needs and budget with a manual/video/booklet package and on-phone teleclases for do-it-yourselfer, consulting services for those who are interested in partnering and complete services for delegator.

'Everyone has something they want world to know about. An informational tips booklet can be a great way to do that.'

Adverbs: ------- Most adverbs are clutter - effortlessly easy - myself personally - don't say that radio blared loudly - blared means loud, how else can anything blare? Virtually unique is like saying somebody is virtually pregnant. Either they are or they're not! Virtually shouldn't get a look in!

Noun Breeding: ------------- Why is it nobody goes broke these days, they have money problem areas. It no longer rains, we have precipitation activity or thunderstorm probability. Get real - say what you mean - simply.

Credibility: ----------- Credibility is as fragile for a writer as for a politician. Don't inflate anything. Get caught in a single bogus statement and everything else you write will be suspect. Don't do it.

Contractions: ------------ Your style will be warmer and truer to your personality using contractions such as "I'll" and "can't". Check if your style is stilted by reading it out loud - to your spouse or to your dog. Which doesn't matter. You'll soon pick up style in your voice - does it work for you? Does it flow, does it sound right? If not, do it again.

Paragraphs: ---------- Keep them short. Writing is visual. It catches eye before it has a chance to catch brain. Short paragraphs put white space around your writing and make it look inviting. Long chunks of type can discourage readers from even starting.

Rewriting: --------- You're going to hate this one! Rewriting is essence of writing well. It's where game is won or lost. We all have emotional equity in our first draft; we can't believe it wasn't born perfect. The odds are it wasn't. Read it again tomorrow. Consider Mark Twain's comment about brevity. Use what time you have to distil your words to potency of good whisky.

Go with YOUR flow: ------------------ There's no subject you don't have permission to write about. I've read articles on fishing, flying, football, pistons and perfumes. Plus dozens of subjects in which I thought I had no interest. People often avoid subjects that are close to their hearts, assuming readers will think them "stupid".

No area of life is stupid to someone who takes it seriously.

Follow your fancies and you'll write well. Apply these powerful principles - and you'll do it even better! You'll engage, enlighten and entertain your readers. This is all they will ever ask of you.