Cater to everyone Include tags with your images to assist those with sight disabilities and hundreds of thousands of people all over world who use library-based text-only computer software and Web browsers.

Make it quick Ensure that a majority of your pages load in less then 20 seconds with a 56K modem. Most visitors will not have patience to stick around much longer than that and will simply move on. A site that loads quickly and is neatly designed, will show that you are a professional company. It will also boost confidence in your potential buyers.

Request recommendations Ask your clients for testimonials and permission to use their whole name on your Web site. If they don't feel comfortable doing so, find others who will.

Link it Make sure that links within your site work. Ask your Web designer to design an interesting "error" page that will allow your visitors to get back on track if a page they bookmarked no longer exists. Make sure that links to sites outside your website work. Download a links checker and use it monthly. Sometimes you'll find that you've linked within your site to a page you've moved or removed. Other times you'll find that pages outside your site have disappeared or are changed.

Spell it right If you want your site to be as professional as it could be, put each page though a spell checker or hire an excellent proofreader. Don't underestimate value of a properly spelled site.

Provide guarantees If you have a money back guarantee on your service or product, say so. If you don't, say so. Do guarantees include or exclude returning shipping or handling fees? How about a privacy policy for your newsletter emailing list or code of ethics? Clearly place any type of guarantee on your site.

Secure purchases When you purchase from best sites, site owner will provide you with most secure purchase program available. This includes a secure server, secure gateway, and information that informs you that your purchase is as secure as is currently possible. When you are taken to another website to make your purchase, notice if new site mentions that it's been secured. If it doesn't say so, go find product on a site that does.

You also receive code to set up search engine box on your site, which can be customized and includes a small ad for company. When someone uses search feature, they'll be provided with a few more ads, but so far, I haven't found any ads that would put my site out of integrity.

So let your website visitors help you determine best keywords to use on your site. After all, they are people you want to find your website - your potential clients. Add an internal search engine to your site this year!