131 (Legitimate) Link Building Strategies . . .

Written by Robin Nobles

Continued from page 1

Keep in mind that these strategies aren't in any particular order. Also, keep in mind that though it isn't always stated explicitly, we're always referring to "related" and "important" or "authoritative" sites as our targets.

Start withrepparttar Basics:

Before you begin link seeking, you might want to readrepparttar 128027 article, "A Linking-Campaign Primer": http://www.ericward.com/articles/primer.html. (Eric Ward, President, NetPOST and URLwire) (http://www.ericward.com)

This is by farrepparttar 128028 oldest and best-known method of improving link popularity. Basically you e-mail or contactrepparttar 128029 Webmaster of a site that is complementary but generally not competitive to your own. You ask them to link to your site while outliningrepparttar 128030 benefits of doing so. You would generally offer to link back to them in exchange for this courtesy. Be sure you have developed genuine content on your Web site of interest torepparttar 128031 trading partner. Explainrepparttar 128032 advantages to them and to their visitors by providing a link to your content. Tell them whererepparttar 128033 link on your site will be or setrepparttar 128034 link up in advance withrepparttar 128035 stipulation that you'll be glad to leave it there if they'll add a link to you in kind. Takerepparttar 128036 time to look over their site and then suggest where a link to you might be appropriate. Most importantly, personalize your e-mails! You must distinguish yourself from allrepparttar 128037 spam they receive daily. Ifrepparttar 128038 link is particularly important to you, call them personally or write them a letter or send a fax to show them you're serious. (Brent Winters with First Place Software)(http://www.webposition.com)

(To viewrepparttar 128039 rest ofrepparttar 128040 article, which is over 12,000 words long, visit: http://www.searchengineworkshops.com/articles/leglinkpop.html If you'd like to downloadrepparttar 128041 article in an ebook format, visit: http://www.searchengineworkshops.com/131LinkPop.html The article is also available in text format as an attachment to email by writing to RobinN@acws.com.

This article was compiled by Robin Nobles, Eric Ward, and John Alexander. The following people contributed tips torepparttar 128042 article, and we greatly thank them for their contributions and help. Their companies and URL's are listed inrepparttar 128043 HTML, text, and ebook versions ofrepparttar 128044 article.

Mike Adams, John Alexander, Michael Campbell, Chris Churchill, Terry Dean, Elbert Flores, Chris Genge, Bill Gentry, Ron Gotcher, Don Hammond, Detlev Johnson, Dixon Jones, Jon Keel, Barbara Coll, Stephen Mahaney, Nancy Nelson, Robin Nobles, David Notestine, Susan O'Neil, Debra Paynter, Terry Plank, Rocky Rawstern, Gil Sery, Chris Sherman, Judith Silver, Marshall Simmonds, Scott Smith, Danny Sullivan, Becky Thompson, Eric Ward, Carl Watney, Steve Wilson, Brent Winters, and Gary Woods.

A special thanks to Butch Pujol and Heather Colman of Digital Page Author Software and Service (http://www.digital-page-author- software.com) for creatingrepparttar 128045 wonderful e-book for us.

Copyright 2002 Robin Nobles. All rights reserved.

Robin Nobles, Director of Training, Academy of Web Specialists, has trained several thousand people in her online search engine marketing (http://www.academywebspecialists.com) training programs. She also teaches 3-day hands- on search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com).

Rising Above the SEO Reputation

Written by Kalena Jordan

Continued from page 1

Not surprisingly, search engines have been reduced to lumping all SEO's intorepparttar "untrustworthy" basket. On their Webmaster Do's and Don'ts page (http://www.google.com/webmasters/dos.html), Google state: "Be very careful about allowing an individual consultant or company to 'optimize' your web site. Chances are they will engage in some of our "Don'ts" and end up hurting your site". Chances are? Sounds a bit presumptuous if you ask me. Likewise, at a recent search engine conference, a representative from AltaVista declared that "all SEO's could be described using four letter words". The typical Internet user can only come torepparttar 128026 conclusion that, according to some very reliable sources, SEO's are not to be trusted - now how fair is that?

Sorepparttar 128027 main problem is - how do we address this reputation issue? Do we establish and agree on a standard Code of Practise as in development on sites such asrepparttar 128028 World Association of Internet Marketers (http://www.waim.org/ethics.html), SEO Consultants (http://www.seoconsultants.com/seo-code-of-ethics.htm) and SEO Pros (http://www.seopros.org/members/practices.htm)? Do we race around locating and reporting search engine spam inrepparttar 128029 hope of improving our reputation inrepparttar 128030 eyes ofrepparttar 128031 search engines? Or do we simply follow our own set of standards and hope potential clients can come to their own untainted conclusions? Personally I'm looking forward torepparttar 128032 day when I no longer detect immediate suspicion when I tell people I optimize web sites for a living.

Article by Kalena Jordan, CEO of Web Rank. Kalena was one of the first search engine optimization experts in Australia & New Zealand and is well known and respected in her field. For more of her articles on search engine ranking and online marketing, please visit http://www.high-search-engine-ranking.com

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