Note: If your visitor subscribes, they are then taken to a ‘thank you’ page for confirmation – this is a great place to add links to make back-end sales! If you need pop-up window code, email me and I will send it to you! Testimonials Publishing your clients personal testimonials on your website increases your credibility to new clients. When you receive a compliment from a client, ask permission to publish it on your site! Offering them a link in return is a great incentive.

Writing Testimonials can be a Powerful Advertising Technique! Be sure to send your testimonials to vendors when you are pleased with a product or service, and include permission for them to publish it (along with your byline). You can also publish Product Reviews and Testimonials in your own Newsletter or on your website – using your affiliate links! Search Engine Optimization Make sure you have Meta Tags embedded in your web pages which include keywords and a website description. Your content also matters! Make sure that content on your webpage is rich with keywords and relevant information… also look at image names and “alt tags” – these can be used to optimize your site for Search Engine placement as well! Be sure to exchange links with reputable sites that are complimentary to your target market – Getting listed on high traffic sites is a major plus! (Forget FFA and Free Classifieds!). You might also consider Pay Per Click options.

See: www.webservicenetwork.com/payperclick.htm Create Your Contact Lists Consider everyone that you know, that you have done business with in past, or that has requested information from you… Send an email out to your contacts, and invite them to view your new website, subscribe to your newsletter, etc. DO NOT continue to send email – it might be considered “spam” – just a friendly invitation or announcement would be advised.

You might also consider “Follow Up” approach. Example: ”Hello, we haven’t spoke in awhile. How are things going for you these days?” etc etc … and end your Follow-Up email with a compelling Signature Line! Online Auction Sites (eBay) Listing products on online auction sites is also a great marketing tactic! While you cannot blatantly promote your website on most auction sites, you can create a Profile (or About Me) page and add that link in your auction description. Also, if you are selling products that you offer on your website, this is a great opportunity to reach a wider market and gain new contacts. Don’t Forget your Signature Lines in correspondence with potential bidders – along with you Follow Up emails to winning bidders!

For more information on getting started & making most out of it, see: www.WebServiceNetwork.com/ebay.htm

6. Poor Design White text on black backgrounds. Yellow on purple. Blinking logos. Flashing text. Micro-print. Flavor of week fonts. All scream unprofessional. Ugly websites get ugly results.

7. No Follow-up You are missing an incredible opportunity if you are allowing your visitors to exit your website without leaving an email address. Collecting email addresses is The #1 objective for your website. These addresses are only chance you have for transforming cold browsers into hot buyers (and sellers!)

8. Misspellings and Bad Grammar Misspellings spell disaster. I always recommend reading every page of your website out loud. This way you will hear sentences that don't sound right. This is also best way for catching words that your spell checker overlooked.

9. Resume Oriented vs. Benefit Oriented Some realtors make mistake of thinking that their visitors care more about resumes than listings. Leave your certifications and job history to your contact page. Make sure listings, community info, and featured properties are front and center. This is what your prospective clients want - give it to them - quickly.

10. Never Advertised Build it and they will come is not true on Web. With over 6 billion web pages, your website is just a blip on radar screen. Your site will get swallowed alive if it is not actively promoted.

Do a quick checkup of your website and see if these 10 offenders are hurting your websites success. With some minor changes you can turn your website into a lean, mean, prospecting machine.