12 Ways to Improve Your Newsletter's Format

Written by Stephen Bucaro

Continued from page 1

The fact is that even new subscribers are not interested in your "welcome new subscribers" message. New subscribers are trying to determine if your newsletter will provide them with useful information, or if they should un-subscribe immediately. Judging by a "welcome new subscribers" message, your newsletter appears to waste their time.

7. DO NOT bore readers with your personal life.

As your subscriber opens your newsletter, they are thinking "what's in it for me". They couldn't care less that you are going on vacation, that your child did something cute yesterday, or that you have a new puppy. They only care about what's in your newsletter that is useful to them. Don't waste your readers time with trivia about your personal life.

8. DO NOT leave a lot of white space.

Someone wrote that text is easier to read if you leave a lot of white space. Was that idea based on a scientific survey, or was it one persons opinion? I suspect it wasrepparttar latter. Leave one blank line between paragraphs. Never leave more than one line blank anywhere in your newsletter.

White space is equivalent to "dead air" time on radio or TV. Leaving a lot of white space in your newsletter just forces your reader to scroll more. Don't waste your readers time.

9. DO NOT apologize for a missed schedule.

Sending your newsletter on a regular schedule is one indication of professionalism. But it may surprise you to know that if you miss a publication date - nobody will notice. Contrary to your delusions, not all of your readers are sitting onrepparttar 124239 edge of their chairs waiting for your newsletter to arrive in their email box. Your newsletter is just not that good.

If you are a day or two, or even a week late sending out your newsletter, I promise you, nobody will care. Andrepparttar 124240 last thing you need to do is post a message in your newsletter pointing out your lapse in professionalism and making excuses.

10. DO take advantage of viral marketing.

A virus is an organism that spreads itself around. Your newsletter should be like a virus. Ask your readers to forward your newsletter to their friends. Make sure your newsletter has a subscribe link so that anyone that comes into contact with it can easily subscribe. Give reprint rights torepparttar 124241 articles, as long as they include your resource box.

11. DO thank your readers for their support.

There are hundreds of thousands of free newsletters. This reader chose to give your newsletterrepparttar 124242 value of their time. An honest thank you is never a waste ofrepparttar 124243 readers time.

12. DO tell subscribers why they should not unsubscribe.

You should always place an unsubscribe link atrepparttar 124244 bottom of your newsletter. Just aboverepparttar 124245 unsubscribe link, you should put reasons whyrepparttar 124246 reader should NOT click onrepparttar 124247 unsubscribe link.

Remindrepparttar 124248 reader of what they get from your newsletter. Enticerepparttar 124249 reader to stay by mentioning what will be inrepparttar 124250 next issue. Displayrepparttar 124251 number of subscribers. If that many subscribers thinkrepparttar 124252 newsletter is of value, maybe unsubscribing would be a mistake.

Major changes that have occurred onrepparttar 124253 Internet overrepparttar 124254 last year may have made your newsletter's format obsolete. By makingrepparttar 124255 12 changes described above your newsletter will be better able to deal with spam filters and with todays demanding and impatient Internet users. ---------------------------------------------------------- Resource Box: Copyright(C)2002 Bucaro TecHelp. To learn how to maintain your computer and use it more effectively to design a Web site and make money onrepparttar 124256 Web visit http://bucarotechelp.com To subscribe to Bucaro TecHelp Newsletter Send a blank email to mailto:bucarotechelp-subscribe@topica.com ----------------------------------------------------------


How to Write a Newsletter without Being a Writer

Written by Eileen "Turtle" Parzek

Continued from page 1

4)Whenrepparttar subject matter is not commonplace, and available in an article database, consider asking members of specific industries or disciplines to pen articles forrepparttar 124238 audience in exchange for credit. If it is a complementary service, or related product they sell, it will broadenrepparttar 124239 information provided your audience. These strategic alliances can bear fruit in many ways if we are confident aboutrepparttar 124240 quality of what we provide our clients to offer them knowledge they might not get otherwise.

5)Subscribe to industry newsletters and create a compilation ofrepparttar 124241 best feature articles there. Your audience will appreciaterepparttar 124242 effort you take to discern and distillrepparttar 124243 most useful information for them, and bring it to them in one place.

The important thing is thatrepparttar 124244 information is of use torepparttar 124245 audience, and that they haverepparttar 124246 option at all times to stop receivingrepparttar 124247 newsletter if they request it.

Make a realistic monthly, bi-monthly, or quarterly schedule. Create a plan for how you will accomplish this goal. Determine which route you will take to build your content, and which tools you will use. Set recurring deadlines. For example, put onrepparttar 124248 calendar thatrepparttar 124249 newsletter feature article is due byrepparttar 124250 end ofrepparttar 124251 second week of every month, and whether writing it, finding it, or submitting to an editor, it will be ready to go.

With good planning and taking advantage ofrepparttar 124252 resources which are online, nearly any small business can develop a solid, informational newsletter to share with their customers.

Eileen 'Turtle' Parzek is a veteran web designer and an online marketing & communications consultant who has been working from home and virtually since 1995. Her first business, Turtle's Web, was responsible for approximately 250 web projects. Her current business, SOHO It Goes! (www.soho-it-goes.com) specializes in providing technology driven design, marketing and communication services to small businesses and organizations.

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