Continued from page 1
How Can You Profit From The Changes At Yahoo?
The obvious answer is that you must take steps to improve your own position in Google's search results. Google's rankings are made up of many factors, but dominant factor is "PageRank," which is based on number and quality of incoming links from other websites.
Therefore, first step in improving your position on Google search engine (and now Yahoo) is to improve your site's link popularity. This takes time, and trying to take shortcuts can get you into real trouble - Google doesn't like "link farms," or any program designed to artificially boost your link popularity.
Finding Quality Link Partners Through Google
Since only links from quality sites will count for much with Google, let's take a quick look at how you can find these sites. Start by targeting sites that link to existing top-ranked sites. You can do a backward links search for any site by typing "link:http://www.domain.com" in Google search engine.
An even faster method is to use Google toolbar (http:/ oolbar.google.com/), which requires Internet Explorer 5 or greater, running on Windows. With toolbar's advanced features enabled, you can conduct a "backward links" search from "Page Info" menu for any site you visit.
Since Google lists these results in descending order by "PageRank," you can quickly determine best places to get links by doing backward links searches on top 10-20 sites for your desired search terms, and seeking links from top 10-20 places that link to them.
Links Are Not Enough: Optimizing For Google
While "PageRank" is dominant factor in Google's algorithm, it's not only factor, and you still need to optimize your web pages. This can be a complicated topic, but most important factors are: - Keywords in title of page - Keywords in headings on page (H1 or H2 tags), especially first heading. - Keywords in body text of page, particularly first paragraph.
Don't Complain, Act!
By some estimates, Google now controls 2/3rds of searches conducted on Internet in a given day. Not only is Google.com extremely popular in its own right, but Google also controls search results on popular portals like AOL and Iwon.com - not to mention Yahoo.
A lot of website owners are complaining bitterly about this change. All more reason for you to take action now, while so many of your competitors are busy licking their wounds. With a little planning and effort, you could be in a dominant position on Google before they even get started.
I wish you success...
Dan Thies is the author of "Search Engine Optimization Fast Start," the ultimate beginner's guide to higher search engine rankings - available today at http://www.cannedbooks.com