Step 7 - Maintain, change, and update your site at least once a month. (The one exception to this rule are those one- page, sales letter websites. Once you have one of those that performs well and makes sales, don't change it!!)

Step 8 - Promote your site at every opportunity. Tell people about it. Put your web address on your business cards and in all your ads. Some companies even advertise their web address when they put you on hold on telephone.

Step 9 - Give people a self-serving reason to visit your site. Coupon savings, discounts, special incentives, free information, and free newsletters represent excellent enticements for attracting visitors to your site.

Step 10 - Concentrate on obtaining an email address from every customer and potential customer.

Obtain permission to send periodic, value-added malings to your database.

Use a list server to organize and maintain your mailing list.

Step 11 - Always look for and use simplest solution or option.

Whether adding a shopping cart, database or other option to your e-commerce operation, seek out and use simplest answer for your needs.

Step 12 - Become educated and stay current in world of e-commerce.

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Frequently Asked Questions:

Q: Does eStore Advantage come with eConnect? A: Yes. eStore Advantage comes pre-packaged with Microsoft eConnect for ISV.

Q: What documents are supported by eStore Advantage? A: Current release of eStore Advantage provides objects for SOP, Inventory, Cash Receipts, Purchase Orders and Customer Maintenance.

Q: How can we access information from other modules not supported by eStore Advantage? A: eStore Business Objects include a DataSet object, which can be configured to access any eConnect XML Document. In addition you can use same DataSet object to get information from custom tables defined in Great Plains database.

Q: Can I process electronic payments using eStore Advantage? A: eStore Advantage has a built-in support for processing electronic payments. Using our transaction server you can process credit cards, echecks and ACH transactions through variety of payment gateways. The approved transactions are added as payment lines to new or existing SOP transaction and carried over to Great Plains.

Q: What if we want to pre-authorize credit cards from web site, and charge them later upon shipment? A: When processing pre-authorizations through eStore Advantage, payment information is saved in Nodus-specific tables. No payment lines are created for associated order or invoice. When shipping department is ready to fulfill order they use Nodus’ Credit Card Advantage to charge credit card. This automatically creates payment line and sets amount received.

Q: Is it possible to migrate from Microsoft eCommerce to eStore Advantage? A: Yes. Microsoft eCommerce uses a disconnected model, where Front and Back Offices are kept in-sync through Business Document Exchange (BDX) messaging. By replacing BDX components with Nodus Web Service, and modifying Front Office Commerce Server pipeline to use eStore Business Objects, we can provide same integration using Nodus’ eStore Advantage and Microsoft eConnect.

View Demo: http://www.nodustech.com/flashdemos/eStoreDemo_link.html

Download Brochure: http://www.nodustech.com/eStore_Advantage.pdf

Learn More about eStore Advantage! For live demos and more information, visit Nodus Technologies, Inc. (909) 482-4701 http://www.nodustech.com