Because I deal with clients all over US and world, there are often time zone problems.

6.I planned to call from outside office on my cell and battery went dead.

7.I couldn't understand name or phone number they gave me on answering machine.

8.The information on their website was incorrect or form didn't work.

9.We had a thunderstorm and whenever that happens in San Antonio, phones, servers and alarm clocks will go out.

10.I accidentally deleted their email and had no way to contact them.

11.I never received an email from them. I don’t know why.

I only learned they’d emailed me when I ran into them at a meeting.

12. The dog ate my homework.

We're busy. We have technical problems. We forget. We're human. There are any number of reasons why people don't get back to you, while they may very much want to. Contact them again. Don't give up. And don't take it personally.

A complete description of product or services offered by you should be outlined in detail. A description of overall market for your product or service, along with details of your customer base is essential. The investors need to know reach and kind of customers your product / service is catering to.

Marketing Plan

One of most important sections of your business plan is your marketing plan. This section will outline your sustainable competitive advantage to your investors. In a way assure them why you will succeed where others have failed. This section is where you include a definitive description of your customers, market size, demographics, characteristics, growth prospects, trends and sales potential per product / service category.

Here is where pricing strategies are outlined and how they can directly influence growth potential of each product /service. It is also important to include future growth, market share and trend influences.

Barriers to Entry

Along with giving details of what your product / service is and who your customers are, you also have to inform your investors how you will you prevent your competitors from taking away your customers. The barriers to entry section outlines your business strategy to keep your competitors at bay and grow in market. Investors need to feel comfortable about soundness of your strategy before they invest in your venture.

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