12 High Readership Content Ideas!

Written by Larry Dotson

Continued from page 1

7. Business History Articles: they include information about your business. Examples: years in business, goals your business has accomplished, community affairs, financial information.

8. Product Articles: they include information about your product or services. Examples: new products, improvements to existing products, new accessories.

9. Visual Content: they include visual helpers that help explains, shows or supports an example. Examples: charts, photos, graphics, graphs.

10. Entertaining Content: they include humorous and off beat information. Examples: contests; quizzes, trivia, puzzles, games, cartoons.

11. Excerpts: they include information used from other resources for different purposes, but can also support your business. Examples: journal articles, transcripts of seminars, reprints, speeches, press releases.

12. Technology Content: they are new technologies you can use to present your content. Examples: audio clips, streaming video, MP3 files.

Larry Dotson. Get 1239 FREE Internet Business eBooks when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business.


Written by Bob McElwain

Continued from page 1

Further, it takes time to managerepparttar input. To even consider letting stuff flow without a moderator is foolish. One solution is to find a volunteer to moderate, someone interested inrepparttar 132097 topic who can benefit fromrepparttar 132098 exposure. It's easy enough, then, to drop in now and then and add a comment of your own.

Let Nothing Be Overlooked

Anything you can do to obtain input from your readers and visitors is worthrepparttar 132099 effort. Even little things can make a difference. Elsewhere I've mentioned AtomZ.Com. This great little site search engine offers a neat spinoff. By examiningrepparttar 132100 terms searched on, you can gain a good deal of insight about searchers. You can often separate out beginners from more experience searchers, simply fromrepparttar 132101 search term used. But again conclusions are limited, for you have only input from those who search, not a random sample of visitors.

Email Is King

Email isrepparttar 132102 most effective tool I have found for building demographics. On my site and throughout my newsletter, I invite comments and questions. In fact I beg for them. In answering, I have an opportunity to generate further feedback. More important, it allows me to demonstrate expertise and makerepparttar 132103 first connection in what may grow to be a significant relationship. And from every message, I gain a better view of my readers and visitors.

Even frivolous questions get an answer. Serious questions are answered as completely as possible. The path for dollars to my pocket begins with a site visitor who subscribes to "STAT News." Once they decide I know a couple of things, and come to believe I can be trusted with their feelings, they may step forward and ask a question. A good reply generally creates a supporter, one who may also be a potential client. Paths to profits on your site may be quite different. But figure what they are, and enhance each step alongrepparttar 132104 way as possible.

Evaluating Input

It's tough to do. About when you decide your visitors know nothing aboutrepparttar 132105 Web, a steady flow of them begin to point out authoritatively where you are screwing up.

What it comes down to is hunches and guestimates. But try to answer such questions as how old your average visitor is. Something of their economic status. And so forth. As mentioned, I take one input as representative of nine others not received.

Also try to answer questions relative to your business. Where are your visitors and subscribers onrepparttar 132106 Web cycle? What percentages are novices? Have a site? Want a better one? Your questions will be different than mine, but takerepparttar 132107 time to state them clearly. Then seekrepparttar 132108 best possible answers.

Your Target

Behind all this, you have already defined your niche and target market. Disregard any input that is off target. Answer email, of course, but discount this input from your view of your visitors and subscribers. The objective is to continue to narrow your focus even further. Thus you are looking for input that will help you do so. In short, you are seeking a better definition of your perfect customer.

The Bottom Line

Write your newsletter and site pages targeted as closely as possible to your view of your typical reader and visitor. Write forrepparttar 132109 needs of your perfect customer. In time those who do not fit within your tight focus will unsubscribe and stop visiting your site. You will in fact have created an audience who forrepparttar 132110 most part are interested in your niche or focus.

Bob McElwain Want to build a winning site? Improve one you already have? Fix one that's busted? Get ANSWERS. Subscribe to "STAT News" now! mailto:join-stat@lists.dundee.net Web marketing and consulting since 1993 Site: Phone: 209-742-6349

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