6. Do not have too many unnecessary graphics on your website. This is especially if their file sizes are too big. You don’t want to risk losing a potential but impatient visitor to your website.

7. Don’t “bold” large chunks of your text. Bold and italic should be used for highlighting and for drawing special attention.

8. Do not underline text that does not point to a link. It can be misleading to your visitor who may wonder why link is broken or not working.

9. Use standard blue underlined link look. Avoid changing link colour. Don’t introduce confusion to your online visitors!

10. It is useful to include links back to your home page on all your pages. Your first time visitor may have arrived at one of your sub-pages, other than your home page. Make it easy for them to link back to your all important sales page (home page).

11. Always check to ensure that you have no broken or outdated links. Get your friends to feedback to you when they should discover any one of these and make amendments immediately.

12. Don’t put “under construction” signs on a page. If it’s not finished, do not publicise it or make it accessible.

Google’s Looking at Your Domain

In a new twist, Google claims that it analyzes number of years of domain registration as part of ranking process. The application suggests that domains that are registered for longer periods of time are given more value because such a commitment shows site is not a fly-by-night jump page. It is recommended that you extend all domain registrations for as long as possible as part of your search engine optimization efforts. It is difficult to tell how much registration process impacts ranking process, but every little bit helps.

Google claims that it also digs deeper into domain names to evaluate legitimacy of site. Factors in evaluation include web host and “who is” information. According to patent application, Google maintains a database of hosts that facilitate spamming of Google search engine. While such hosts are not detailed in application, pray to God that you are not using one. You should evaluate your host if your optimization efforts are not producing results.

If your search engine optimization efforts for Google are failing, patent application may provide answers. Talk about a perfect E-book!