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Note: If your visitor subscribes, they are then taken to a ‘thank you' page for confirmation - this is a great place to add links to make back-end sales! If you need
pop-up window code, email me and I will send it to you! Testimonials Publishing your clients personal testimonials on your website increases your credibility to new clients. When you receive a compliment from a client, ask permission to publish it on your site! Offering them a link in return is a great incentive.
Writing Testimonials can be a Powerful Advertising Technique! Be sure to send your testimonials to vendors when you are pleased with a product or service, and include permission for them to publish it (along with your byline). You can also publish Product Reviews and Testimonials in your own Newsletter or on your website - using your affiliate links! Search Engine Optimization Make sure you have Meta Tags embedded in your web pages which include keywords and a website description. Your content also matters! Make sure that
content on your webpage is rich with keywords and relevant information... also look at image names and "alt tags" - these can be used to optimize your site for Search Engine placement as well! Be sure to exchange links with reputable sites that are complimentary to your target market - Getting listed on high traffic sites is a major plus! (Forget FFA and Free Classifieds!). You might also consider Pay Per Click options.
See: www.webservicenetwork.com/payperclick.htm Create Your Contact Lists Consider everyone that you know, that you have done business with in
past, or that has requested information from you... Send an email out to your contacts, and invite them to view your new website, subscribe to your newsletter, etc. DO NOT continue to send email - it might be considered "spam" - just a friendly invitation or announcement would be advised.
You might also consider
"Follow Up" approach. Example: "Hello, we haven't spoke in awhile. How are things going for you these days?" etc etc ... and end your Follow-Up email with a compelling Signature Line! Online Auction Sites (eBay) Listing products on
online auction sites is also a great marketing tactic! While you cannot blatantly promote your website on most auction sites, you can create a Profile (or About Me) page and add that link in your auction description. Also, if you are selling products that you offer on your website, this is a great opportunity to reach a wider market and gain new contacts. Don't Forget your Signature Lines in
correspondence with potential bidders - along with you Follow Up emails to winning bidders!
For more information on getting started & making
most out of it, see: www.WebServiceNetwork.com/ebay.htm
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For those of you who don't already know me personally, I am a 29 year old single mother of two awesome kids and I work from my home office full-time as the owner of Web Service Network . I have been in business since late '96, when I opened a storefront in Murfreesboro, TN, but I have since resorted to the beautiful Center Hill Lake and operate from my home office.