Continued from page 1
After grabbing your readers attention, this is where you want to answer
question, "What's in it for me?" To do this, you have to know a little about your target audience. What are they interested in? What are their priorities? What makes them respond?
Craft your headlines to use words and phrases that will pique your potential buyers interest. If you are targeting people interested in starting their own home business, try phrases such as "Stay Home And Make Money" or "Kiss Your Job Goodbye Forever". If your product happens to be diet pills, try "Lose 10 Pounds In 10 Days".
A word of caution: There is a point where headlines tend to get unbelievable. Make sure that your claims are truthful and that your copy supports their truthfulness.
Once you have a firm grasp of aforementioned basics, look around your house and select several different products, and write as many headlines as you can think of for each product.
Write variations of same headline until you have exhausted all ideas you can think of. This will be both frustrating and difficult at first, but it will become easier with practice. Remember, nothing worthwhile ever comes easy.
After you have your list of headlines, make sure each one passes test for following criteria for a good headline. 1. Does it grab readers attention? 2. Does it answer question, "What's in it for me?" 3. Is it truthful? If a potential headline does not meet these three criteria, rewrite it or eliminate it from your list altogether.
Continue using process of elimination, one headline at a time, until you're left with what you feel are three best and strongest headlines, based on criteria presented in this article.
How will you know which headline is best one overall?
Unfortunately, there's no way to know for sure until you test them against each other. The headline that pulls most sales or responses is your winner!
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net
Visit his website at: http://www.lets-make-money.net
