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Secret # 8: The One Question That Your Advertising And Marketing Must Instantly Answer, Or People Won't Respond! Everyone is totally self-absorbed and selfish. All they care about is themselves, and maybe their family. How about you? Do you care about us, or what we think...or are you reading this because of what YOU thought you could get out of it? Of course, you're no different from us, or anyone else. All we care about is ourselves. It's just human nature. So, when doing any marketing or advertising, there's one question that your prospects are going to ask, subconsciously, when they see your ads or whatever: "What's In It For Me?" This is a major point you have to understand. If
headlines and copy and reports and client newsletters you use answer this question, they will be moneymakers for you! If they talk about things that don't answer this question, they will not create responses!
Secret #9: The Most Important Emotion To Create If You Want People To Call You! What is single most important element that leads to responses? Do you know what this amazing Secret is? Well, do you? Curiosity! (Yes, we are all nosy as hell, whether you want to admit it or not!) Think about why news and publishing media use teasers as their headlines. Is it because they feel they are "professional" statements? No, we don't think so. We think that reason they use them over and over and over is that they: Get responses like crazy! They know something that most advertisers and marketers have zero clue about. They know, if someone is curious, person will be compelled to take some action in an attempt to satisfy their lust for nosiness.
Secret #10: Solving ALL Your Sales Problems Simply Requires You Solve Your MARKETING Problems! See, “selling” in sense that we all think of it is really a dead activity. Nobody wants to be “sold” anything anymore. They want to BUY products and services and think it was their idea. Trying to suck people into hard selling techniques like “closing”, “objection handling” or using any pressure is as successful as trying to push a string uphill! Here’s secret to solving sales problems: Solve your marketing problems and sales problems will go away! Using these techniques to get qualified, motivated and interested prospects into your marketing funnel exclusively, and make right emotional connections with them…they will buy without anyone having to sell!
Secret # 11: Using The Right Media For Your Advertising That Delivers The Right Audience To You When The Prospects Are Receptive And Ready For Your Message…And That Can Be Tracked And Accounted For! Choosing where to place your now improved message that stimulates responses is final step in success system! As technology has progressed, and as society becomes more complicated, specialized and fragmented…you must look hard to find best place to advertise. The two requirements are that: 1. You get to right people when they’re receptive to you, and 2. That you can track and monitor your results! See, even if you develop right advertising copy, and you find right audience…it’s still not very useful if you can’t tell whether or not what you’re doing is working at a cost affordable level!
Now you know secrets. Think about whole picture we’ve painted for you here. We’ve told you what advertising needs in order to be effective. We’ve told you about delivering right message and testing it to make sure it works before you spend even more. We’ve told you that targeting your audience so you match up right message to right market is critical…and we’ve told you that you have to find perfect location to advertise! Implement these secrets and you will truly Get More Business To Come To You In A Month Than Most Get All Year!
To receive the complete "11 Secrets" series, send a blank email to 11secrets@ajwassoc9.par32.com.
Steve Robichaud and Andrew Wroblewski have been involved in direct sales and direct marketing since Moby Dick was a minnow.
http://www.direct-response-marketing.net
email: admin@direct-response-marketing.net
