Tip 7: You can eliminate any last minute hesitation prospective customers may have by announcing a pleasant surprise near end of every selling procedure. For example, add an unexpected bonus to each transaction immediately before final action that completes sale.

Tip 8: You can boost your total sales volume and your average size sale at same time by combining 2 or more related products or services into a Special Combination Package. Set price lower than cost of buying each item separately. This "special deal" will motivate both procrastinators and bargain hunters to buy now.

Tip 9: You always need to find new customers. But don't overlook sales you can easily get from your existing customers. It's easier to get more business from them than it is to get any business from new prospects. Follow up with your existing customers to get more sales of same product or to offer them additional products and services.

Tip 10: How would you react if you got a personal "thank you" from a business several days after you spent money with them? You'd feel good and probably want to do more business with them. Give that same feeling to your customers. They will reward you with more business - and a flood of referrals.

Tip 11: Convert your customers into publicity agents. Develop an incentive for them to tell associates and friends about value of your products or services. An endorsement from them can produce sales you would never get with any amount of advertising.

How many of these 11 marketing tactics are you using? How many have you overlooked? You are losing sales if you don't use all of them.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

So. Have they? Do you know? It's happening right now. THERE! Oops. It's gone. Did you see it?

What if you knew everything that was happening on your Web site right now and could act on it? Or at least make some simple changes that made their next visit more relevant to them. C'mon. What I'm talking about isn't evil or intrusive. You love it! It's Amazon!

The Internet and web in particular can give us a real-time glimpse into reality -- now. Tracking that information and translating it into actionable steps in both our online and offline experiences can -- and will -- have a huge impact on commerce in general. How much money can you save by simply using Web to test new products, for example. Or a new message. Or a tag line. Or a seminar topic.

Web analytics is just a fancy term for customer research. Use it for that. Use all of that data to educate yourselves. It's just sitting there, waiting. Waiting for you to take it, learn from it, and make your visitors happier, you wiser, and your fanny pack bursting with greenbacks.